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subject:"Brand"
~isPartOf:"Brands and branding"
~isPartOf:"Marketing in the new global order : challenges and opportunities"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Lehrbuch"
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Brand image
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Markenimage
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Consumer behaviour
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Brand management
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Markenführung
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Sharma, Bhasha
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Brands and branding
Marketing in the new global order : challenges and opportunities
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Fashion branding and communication : core strategies of European luxury brands
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary consumer culture theory
2
Enhancing knowledge development in marketing ; Vol. 21
2
International marketing ; Vol. 2
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing performativity : theories, practices and devices
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
21st century business practices : the evolving trends in India
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Best practice der Markenführung
1
Brand management ; Vol. 4
1
Branded lives : the production and consumption of meaning at work
1
Business power : creating new wealth from IP assets
1
CSR und Brand Management : Marken nachhaltig führen
1
Cases on branding strategies and product development : successes and pitfalls
1
China-focused cases : selected winners of the CEIBS global case contest
1
Connected marketing : the viral, buzz and word of mouth revolution
1
Contemporary issues in marketing : principles and practice
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Corporate Management Ecosystem in Emerging Economies : Global Perspectives
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Visual and verbal identity
Allen, Tony
;
Simmons, John
- In:
Brands and branding
,
(pp. 112-126)
.
2009
Persistent link: https://www.econbiz.de/10003829793
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2
An empirical study to understand the prestige values associated with brands
Srivastava, Mala
;
Verma, Shweta
- In:
Marketing in the new global order : challenges and …
,
(pp. 195-212)
.
2007
Persistent link: https://www.econbiz.de/10003736352
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3
Brand image : a psychometric analysis
Sharma, Bhasha
;
Sharma, Rahul
;
Shukla, Abhishek
- In:
Marketing in the new global order : challenges and …
,
(pp. 213-223)
.
2007
Persistent link: https://www.econbiz.de/10003736453
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