Brand image : a psychometric analysis
Year of publication: |
2007
|
---|---|
Authors: | Sharma, Bhasha ; Sharma, Rahul ; Shukla, Abhishek |
Published in: |
Marketing in the new global order : challenges and opportunities. - New Delhi : Excel Books, ISBN 81-7446-510-3. - 2007, p. 213-223
|
Subject: | Markenartikel | Brand | Reputation | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
-
Nocke, Volker, (2022)
-
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup, (2020)
-
Pich, Christopher, (2018)
- More ...
-
Shukla, Abhishek, (2016)
-
Shukla, Abhishek, (2016)
-
Shukla, Abhishek, (2016)
- More ...