An empirical study to understand the prestige values associated with brands
Year of publication: |
2007
|
---|---|
Authors: | Srivastava, Mala ; Verma, Shweta |
Published in: |
Marketing in the new global order : challenges and opportunities. - New Delhi : Excel Books, ISBN 81-7446-510-3. - 2007, p. 195-212
|
Subject: | Markenartikel | Brand | Globalisierung | Globalization | Markenimage | Brand image | Reputation | Konsumentenverhalten | Consumer behaviour |
-
Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya, (2015)
-
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep, (2018)
-
Askegaard, Søren, (2005)
- More ...
-
Brand image formation as a function of involvement and familiarity
Srivastava, Mala, (2009)
-
A study on the impact on consumer risk perception and innovativeness on online shopping in India
Thakur, Rakhi, (2015)
-
Customer usage intention of mobile commerce in India : an empirical study
Thakur, Rakhi, (2013)
- More ...