An empirical study to understand the prestige values associated with brands
Mala Srivastava; Shweta Verma
| Year of publication: |
2007
|
|---|---|
| Authors: | Srivastava, Mala ; Verma, Shweta |
| Published in: |
Marketing in the new global order : challenges and opportunities. - New Delhi : Excel Books, ISBN 81-7446-510-3. - 2007, p. 195-212
|
| Subject: | Markenartikel | Brand | Globalisierung | Globalization | Markenimage | Brand image | Reputation | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003736352