//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~isPartOf:"Consumer brand relationships : meaning, measuring, managing"
~subject:"Designation of origin"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Designation of origin
Markenartikel
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
3
Relationship marketing
3
USA
2
United States
2
Arbeitsgruppe
1
Ball game
1
Ballsport
1
Children
1
Emotion
1
India
1
Indien
1
Jugendliche
1
Kinder
1
Marketing management
1
Marketingmanagement
1
Measurement
1
Messung
1
Nachhaltige Entwicklung
1
Nachhaltigkeit
1
Personality psychology
1
Persönlichkeitspsychologie
1
Professional sports
1
Profisport
1
Public bond
1
Sustainability
1
Sustainable development
1
Team
1
Youth
1
Öffentliche Anleihe
1
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Aufsatz im Buch
Non-commercial literature
Book section
6
Language
All
English
6
Author
All
Ahuvia, Aaron
1
Albert, Noël
1
Aledin, Samil A.
1
Barker, Ryan
1
Damay, Coralie
1
Ezan, Pascale
1
Gollety, Mathilde
1
Hegner, Sabrina
1
Hémar-Nicolas, Valérie
1
Ivens, Björn Sven
1
Leischnig, Alexander
1
Merunka, Dwight
1
Peacock, Jeffrey
1
Pruyn, Ad
1
Rauschnabel, Philipp A.
1
Voorn, Ronald
1
more ...
less ...
Published in...
All
Consumer brand relationships : meaning, measuring, managing
The evolution of brands : from signals of quality to storehouses of trust
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Country of origin effect : looking back and moving forward
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Fashion branding and communication : core strategies of European luxury brands
3
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Working paper series / Department of Economics, University of Missouri-Columbia
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Branded lives : the production and consumption of meaning at work
2
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
2
Co-creation and well-being in tourism
2
Contemporary consumer culture theory
2
Discussion paper / Center for Economic Research, Tilburg University
2
Enhancing knowledge development in marketing ; Vol. 21
2
International marketing ; Vol. 2
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Les cahiers de recherche / HEC Paris
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Report / Marketing Science Institute
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Simon Business School working paper
2
The Routledge companion to business in Africa
2
Trademarks, brands, and competitiveness
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
Working paper
2
Working paper / Indian Institute of Management, Ahmedabad
2
Working paper / Institut Universitaire de Management International, Université de Lausanne
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring and managing brand love : the BERA platform
Barker, Ryan
;
Peacock, Jeffrey
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 243-260)
.
2015
Persistent link: https://www.econbiz.de/10011279668
Saved in:
2
Brand relationships with hockey teams
Aledin, Samil A.
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 146-161)
.
2015
Persistent link: https://www.econbiz.de/10011279719
Saved in:
3
Role of brands when children share snacks
Hémar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 123-145)
.
2015
Persistent link: https://www.econbiz.de/10011279720
Saved in:
4
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
5
Product type and personality in brand relationships
Voorn, Ronald
;
Hegner, Sabrina
;
Pruyn, Ad
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 83-107)
.
2015
Persistent link: https://www.econbiz.de/10011279723
Saved in:
6
Role of brand love in consumer brand relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->