Brand relationships with hockey teams
Samil A. Aledin
| Year of publication: |
2015
|
|---|---|
| Authors: | Aledin, Samil A. |
| Published in: |
Consumer brand relationships : meaning, measuring, managing. - Basingstoke : Palgrave Macmillan, ISBN 978-1-349-49101-8. - 2015, p. 146-161
|
| Subject: | Profisport | Professional sports | Ballsport | Ball game | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Arbeitsgruppe | Team | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011279719