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subject:"Brand"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Brand loyalty"
~subject:"Destination management"
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Search: subject_exact:"Markenidentität"
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Brand
Brand loyalty
Destination management
Brand image
207
Markenimage
207
Consumer behaviour
114
Konsumentenverhalten
114
Brand management
113
Markenführung
113
Tourism marketing
63
Tourismusmarketing
63
Destinationsmanagement
56
Holiday behaviour
50
Markenartikel
50
Urlaubsverhalten
50
Beziehungsmarketing
43
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43
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37
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37
Tourism
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27
Tourismusregion
27
destination image
24
Customer satisfaction
22
Kundenzufriedenheit
22
Advertising effects
17
Werbewirkung
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Marketing management
15
Marketingmanagement
15
Brand equity
14
International tourism
13
Internationaler Tourismus
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China
12
Corporate reputation
11
Firmenimage
11
Destination image
10
Advertising
9
Brand extension
8
Branding
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106
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Hahm, Jeeyeon
3
Han, Heesup
3
Kaushik, Arun Kumar
3
Kumar, Vikas
3
Mendes, Júlio
3
Pike, Steven
3
Roper, Stuart
3
Breiter Terry, Deborah
2
Chen, Chun-Chu
2
Chung, Jin-young
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Grohmann, Bianca
2
Huang, Zhuowei
2
Hyun, Sunghyup Sean
2
Kim, Dae-Young
2
Lee, Wai Jin
2
Li, Mimi
2
O'Cass, Aron
2
Round, Griff
2
Sok, Phyra
2
Tasci, Asli DA
2
Tung, Vincent Wing Sun
2
Wang, Youcheng
2
Agapito, Dora
1
Agrawal, Ashima
1
Ahn, Jiseon
1
Ahn, Young-joo
1
Akar, Erkan
1
Al-Ansi, Amr
1
Alahakoon, Thilini
1
Alexander, Nicholas
1
Alpert, Frank
1
Amaya-Molinar, Carlos Mario
1
Andrews, Lynda
1
Avraham, Eli
1
Back, Ki-Joon
1
Baek, Hyungshin
1
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1
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1
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European journal of marketing : EJM
Journal of travel and tourism marketing
Journal of business research : JBR
210
The journal of brand management : an international journal
174
The journal of product & brand management
158
Journal of retailing and consumer services
102
Tourism management : research, policies, practice
62
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
53
Asia Pacific journal of marketing and logistics
47
Psychology & marketing
44
Marketing intelligence & planning
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of strategic marketing
31
International journal of hospitality management
30
Journal of marketing communications
30
Tourism analysis : an interdisciplinary tourism & hospitality journal
30
Tourism management perspectives : TMP
30
Journal of destination marketing & management
28
Marketing letters : a journal of research in marketing
28
The journal of consumer marketing
28
Journal of international consumer marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Cogent business & management
25
European journal of marketing
25
International marketing review
25
International journal of consumer studies
24
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
24
Journal of the Academy of Marketing Science
24
Journal of promotion management : innovations in planning and applied research
23
Journal of vacation marketing
23
Journal of global marketing
22
Journal of hospitality marketing & management
21
Journal of marketing
21
Journal of promotion management : JPM
20
The IUP journal of brand management : IJBRM
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of Islamic marketing
17
Journal of fashion marketing and management
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
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ECONIS (ZBW)
106
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106
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1
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
2
Cross-border destination image for sustainable tourism development in peripheral areas
Maldonado-López, Belén
;
Ledesma-Chaves, Pablo
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 614-639
Persistent link: https://www.econbiz.de/10014513673
Saved in:
3
How does gastronomy information presentation quality in social media affect the gastronomy destination image formation of travelers? : a study on three gastronomy cities
Akar, Erkan
;
Ögel, İlkin Yaran
;
Medetoğlu, Birgül
- In:
Journal of travel and tourism marketing
41
(
2024
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10015049481
Saved in:
4
Wellness tourism experience and destination brand love
Kim, Sung In
;
Al-Ansi, Amr
;
Lee, Jin-soo
;
Chua, Bee-Lia
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10015049488
Saved in:
5
Fear of missing out and revenge travelling : the role of contextual trust, experiential risk, and cognitive image of destination
Lim, Weng Marc
;
Sahoo, Saumyaranjan
;
Agrawal, Ashima
; …
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 583-601
Persistent link: https://www.econbiz.de/10014447618
Saved in:
6
The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
7
Not all films are created the same : understanding the cross-level effect of movie ratings on destination image creation
Wong, IpKin Anthony
;
Song, Yang Carol
;
Zhang, Chi
- In:
Journal of travel and tourism marketing
38
(
2021
)
4
,
pp. 356-367
Persistent link: https://www.econbiz.de/10012549654
Saved in:
8
Host-guest relations and destination image : compensatory effects, impression management, and implications for tourism recovery
Tung, Vincent Wing Sun
;
Tse, Serene Wai Tsz
;
Chan, Dave …
- In:
Journal of travel and tourism marketing
38
(
2021
)
8
,
pp. 833-844
Persistent link: https://www.econbiz.de/10012649892
Saved in:
9
Transformative destination attractiveness : an exploration of salient attributes, consequences, and personal values
Alahakoon, Thilini
;
Pike, Steven
;
Beatson, Amanda
- In:
Journal of travel and tourism marketing
38
(
2021
)
8
,
pp. 845-866
Persistent link: https://www.econbiz.de/10012649893
Saved in:
10
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
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