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subject:"Brand"
~isPartOf:"International marketing review"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Corporate Social Responsibility"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Corporate Social Responsibility
Markenartikel
Brand image
112
Markenimage
112
Consumer behaviour
90
Konsumentenverhalten
90
Brand management
78
Markenführung
78
Designation of origin
37
Herkunftsbezeichnung
37
International marketing
23
Internationales Marketing
23
Advertising effects
19
Werbewirkung
19
Advertising
13
Internet marketing
13
Online-Marketing
13
Werbung
13
Country of origin
11
Rules of origin
11
Ursprungsregeln
11
Social Web
10
Social web
10
Marketing management
9
Marketingmanagement
9
Personality psychology
8
Persönlichkeitspsychologie
8
Brand equity
7
China
6
Einzelhandel
6
Online retailing
6
Online-Handel
6
Relationship marketing
6
Retail trade
6
Comparison
5
Corporate social responsibility
5
Country-of-origin
5
Globalisierung
5
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Undetermined
34
Type of publication
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Article
48
Type of publication (narrower categories)
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Article in journal
Aufsatz im Buch
Bibliografie
Collection of articles of several authors
Aufsatz in Zeitschrift
48
Language
All
English
Author
All
Arli, Denni
3
Magnusson, Peter
3
Westjohn, Stanford A.
3
Zdravkovic, Srdan
3
Ge, Jiaye
2
Kim, Eunice
2
Ahern, Lee
1
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Ahmed, Zafar U.
1
Ahn, Euijin
1
Akhtar, Nadeem
1
Anderson, Ronald
1
Andéhn, Mikael
1
Baack, Daniel W.
1
Barnes, Liz
1
Battisti, Enrico
1
Bellur, Saraswathi
1
Bhattacharjee, Debashree Roy
1
Bravo Velázquez, Alberto
1
Bui, M̃y
1
Calderon-Monge, Esther
1
Chang, Yu-ting
1
Christodoulides, George
1
Chung, Hwiman
1
D'Antone, Simona
1
Dardis, Frank E.
1
Dewi Retno Rosari, Theresia Sri
1
Diallo, Mbaye Fall
1
Diamantopoulos, Adamantios
1
Donlan, Leah Kathleen
1
Eastin, Matthew S.
1
Fastoso, Fernando
1
Felix, Reto
1
Formisano, Marcello
1
Fraustino, Julia
1
Gao, Ying
1
Gautam, Vikas
1
Grappio, Silvia
1
Gupta, Narain
1
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Published in...
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International marketing review
Journal of promotion management : JPM
Journal of business research : JBR
251
The journal of brand management : an international journal
198
The journal of product & brand management
187
Journal of retailing and consumer services
121
Asia Pacific journal of marketing and logistics
60
Psychology & marketing
55
European journal of marketing : EJM
51
International journal of hospitality management
50
Journal of strategic marketing
41
Journal of marketing communications
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Cogent business & management
35
Marketing intelligence & planning
33
Industrial marketing management : the international journal for industrial and high-tech firms
31
The journal of consumer marketing
31
Journal of travel and tourism marketing
30
Marketing letters : a journal of research in marketing
29
European journal of marketing
28
International journal of consumer studies
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of marketing management : MM
27
Journal of the Academy of Marketing Science
27
Journal of international consumer marketing
26
Journal of business ethics : JOBE
25
Journal of global marketing
25
Journal of promotion management : innovations in planning and applied research
25
Journal of marketing
24
International journal of internet marketing and advertising : IJIMA
22
Journal of fashion marketing and management
22
Journal of hospitality marketing & management
22
Journal of international marketing
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
The IUP journal of brand management : IJBRM
20
Journal of Islamic marketing
19
International journal of market research : JMRS ; the journal of the Market Research Society
18
International journal of advertising : the quarterly review of marketing communications
17
International journal of contemporary hospitality management
17
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ECONIS (ZBW)
48
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1
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
2
Global retailers' CSR initiatives during COVID-19 crisis : a cross-cultural examination
Ahmad, Wasim
;
Battisti, Enrico
;
Akhtar, Nadeem
;
Ahmad, …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1054-1070
Persistent link: https://www.econbiz.de/10014470107
Saved in:
3
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
4
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
5
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
6
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
7
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
8
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
9
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
10
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
Saved in:
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