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subject:"Brand"
~isPartOf:"International marketing review"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Markenartikel
Brand image
112
Markenimage
112
Consumer behaviour
90
Konsumentenverhalten
90
Brand management
78
Markenführung
78
Designation of origin
37
Herkunftsbezeichnung
37
International marketing
23
Internationales Marketing
23
Advertising effects
19
Werbewirkung
19
Advertising
13
Internet marketing
13
Online-Marketing
13
Werbung
13
Country of origin
11
Rules of origin
11
Ursprungsregeln
11
Social Web
10
Social web
10
Marketing management
9
Marketingmanagement
9
Personality psychology
8
Persönlichkeitspsychologie
8
Brand equity
7
China
6
Einzelhandel
6
Online retailing
6
Online-Handel
6
Relationship marketing
6
Retail trade
6
Comparison
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Country-of-origin
5
Globalisierung
5
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Undetermined
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Article
43
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Article in journal
Aufsatz im Buch
Bibliografie
Collection of articles of several authors
Aufsatz in Zeitschrift
43
Language
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English
Author
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Arli, Denni
3
Ge, Jiaye
2
Kim, Eunice
2
Magnusson, Peter
2
Westjohn, Stanford A.
2
Zdravkovic, Srdan
2
Ahern, Lee
1
Ahmed, Zafar U.
1
Ahn, Euijin
1
Andéhn, Mikael
1
Baack, Daniel W.
1
Barnes, Liz
1
Bellur, Saraswathi
1
Bhattacharjee, Debashree Roy
1
Bravo Velázquez, Alberto
1
Bui, M̃y
1
Calderon-Monge, Esther
1
Chang, Yu-ting
1
Christodoulides, George
1
Chung, Hwiman
1
D'Antone, Simona
1
Dardis, Frank E.
1
Dewi Retno Rosari, Theresia Sri
1
Diallo, Mbaye Fall
1
Diamantopoulos, Adamantios
1
Donlan, Leah Kathleen
1
Eastin, Matthew S.
1
Fastoso, Fernando
1
Felix, Reto
1
Formisano, Marcello
1
Fraustino, Julia
1
Gao, Ying
1
Gautam, Vikas
1
Grappio, Silvia
1
Gupta, Narain
1
Hamilton, Mitchell
1
Han, C. M.
1
Hang, Haiming
1
He, Jiaxun
1
Heinberg, Martin
1
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Published in...
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International marketing review
Journal of promotion management : JPM
Journal of business research : JBR
232
The journal of brand management : an international journal
180
The journal of product & brand management
176
Journal of retailing and consumer services
120
Asia Pacific journal of marketing and logistics
56
Psychology & marketing
52
European journal of marketing : EJM
50
International journal of hospitality management
48
Journal of marketing communications
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Marketing intelligence & planning
33
Journal of strategic marketing
32
Cogent business & management
31
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of travel and tourism marketing
29
Marketing letters : a journal of research in marketing
29
The journal of consumer marketing
29
European journal of marketing
27
Journal of the Academy of Marketing Science
27
International journal of consumer studies
26
Journal of international consumer marketing
25
Journal of marketing management : MM
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of global marketing
23
International journal of internet marketing and advertising : IJIMA
22
Journal of hospitality marketing & management
21
Journal of marketing
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of international marketing
20
The IUP journal of brand management : IJBRM
20
Journal of Islamic marketing
19
Journal of fashion marketing and management
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
International journal of market research : JMRS ; the journal of the Market Research Society
18
International journal of advertising : the quarterly review of marketing communications
17
International journal of market research
17
Qualitative market research : an international journal
17
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ECONIS (ZBW)
43
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1
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
2
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
3
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
4
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
5
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
6
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
7
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
8
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
9
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
Saved in:
10
The impact of dialectical thinking on androgynous brand equity across cultures : the moderating role of brand positioning
Bravo Velázquez, Alberto
;
Hang, Haiming
;
Ren, Shengnan
- In:
International marketing review
40
(
2023
)
1
,
pp. 176-193
Persistent link: https://www.econbiz.de/10014227463
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