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subject:"Brand"
~isPartOf:"Journal of marketing"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Markenartikel
Brand image
60
Markenimage
60
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
38
Markenführung
38
Marketing management
9
Marketingmanagement
9
brand equity
9
Social Web
7
Social web
7
Relationship marketing
6
Advertising effects
5
Brand extension
5
Markentransfer
5
Werbewirkung
5
branding
5
International marketing
4
Internationales Marketing
4
Internet marketing
4
Online-Marketing
4
USA
4
United States
4
Viral marketing
4
Virales Marketing
4
Corporate reputation
3
Firmenimage
3
Personality psychology
3
Persönlichkeitspsychologie
3
Product design
3
Product liability
3
Produktgestaltung
3
Produkthaftung
3
Theorie
3
Theory
3
brand management
3
brands
3
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Undetermined
14
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1
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Article
21
Type of publication (narrower categories)
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Article in journal
Aufsatz im Buch
Bibliografie
Collection of articles of several authors
Aufsatz in Zeitschrift
21
Language
All
English
Author
All
Balachander, Subramanian
2
Kwak, Hyokjin
2
Puzakova, Marina
2
Steenkamp, Jan-Benedict E. M.
2
Angle, Justin
1
Bitner, Mary Jo
1
Brooks, Gillian
1
Brown, Stephen Walter
1
Carlson, Kurt
1
Carvalho, Sergio W.
1
Chabuk, Timur
1
Chen, Haipeng
1
Chen, Zoey
1
Chernev, Alexander
1
Connors, Scott
1
Costello, John P.
1
Cutright, Keisha M.
1
Du, Katherine M.
1
Dzyabura, Daria
1
Fischer, Eileen
1
Hamilton, Ryan
1
Heitmann, Mark
1
Huang, Ming-Hui
1
Hydock, Chris
1
Joshi, Yogesh V.
1
Kalwani, Manohar U.
1
Kannan, P. K.
1
Kardes, Frank R.
1
Keh, Hean Tat
1
Khamitov, Mansur
1
Kushwaha, Tarun
1
Lehmann, Donald R.
1
Li, Krista J.
1
Liu, Yan
1
Lowrey, Tina M.
1
Maehle, Natalia
1
Mandel, Naomi
1
Nam, Hyoryung
1
Neslin, Scott A.
1
O'Guinn, Thomas C.
1
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Published in...
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Journal of marketing
Journal of business research : JBR
232
The journal of brand management : an international journal
180
The journal of product & brand management
176
Journal of retailing and consumer services
120
Asia Pacific journal of marketing and logistics
56
Psychology & marketing
52
European journal of marketing : EJM
50
International journal of hospitality management
48
Journal of marketing communications
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Marketing intelligence & planning
33
Journal of strategic marketing
32
Cogent business & management
31
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of travel and tourism marketing
29
Marketing letters : a journal of research in marketing
29
The journal of consumer marketing
29
European journal of marketing
27
Journal of the Academy of Marketing Science
27
International journal of consumer studies
26
Journal of international consumer marketing
25
Journal of marketing management : MM
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Journal of promotion management : innovations in planning and applied research
24
International marketing review
23
Journal of global marketing
23
International journal of internet marketing and advertising : IJIMA
22
Journal of hospitality marketing & management
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of international marketing
20
Journal of promotion management : JPM
20
The IUP journal of brand management : IJBRM
20
Journal of Islamic marketing
19
Journal of fashion marketing and management
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
International journal of market research : JMRS ; the journal of the Market Research Society
18
International journal of advertising : the quarterly review of marketing communications
17
International journal of market research
17
Qualitative market research : an international journal
17
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ECONIS (ZBW)
21
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21
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1
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
2
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
3
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
4
Befriending the enemy : the effects of observing brand-to-brand praise on consumer evaluations and choices
Zhou, Lingrui
;
Du, Katherine M.
;
Cutright, Keisha M.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 57-72
Persistent link: https://www.econbiz.de/10013258875
Saved in:
5
Working it : managing professional brands in prestigious posts
Parmentier, Marie-Agnès
;
Fischer, Eileen
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10012485586
Saved in:
6
Mickey D's has more street cred than McDonald's : consumer brand nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
7
When algorithms fail : consumers' responses to brand harm crises caused by algorithm errors
Srinivasan, Raji
;
Sarial-Abi, Gülen
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 74-91
Persistent link: https://www.econbiz.de/10012608717
Saved in:
8
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
9
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
10
Visual elicitation of brand perception
Dzyabura, Daria
;
Peres, Renana
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 44-66
Persistent link: https://www.econbiz.de/10012593264
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