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subject:"Brand"
~isPartOf:"Journal of strategic marketing"
~subject:"Environmental consciousness"
~subject:"Online-Handel"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Environmental consciousness
Online-Handel
Consumer behaviour
197
Konsumentenverhalten
197
Beziehungsmarketing
65
Relationship marketing
65
Brand management
62
Markenführung
62
Brand image
56
Markenimage
56
Customer satisfaction
39
Kundenzufriedenheit
39
Markenartikel
31
Social Web
24
Social web
24
Dienstleistungsqualität
23
Service quality
23
Internet marketing
21
Online-Marketing
21
Marketing management
18
Marketingmanagement
18
Online retailing
17
Einzelhandel
16
Retail trade
16
Viral marketing
16
Virales Marketing
16
Confidence
13
Vertrauen
13
Customer integration
11
Emerging economies
11
Kundenintegration
11
Personality psychology
11
Persönlichkeitspsychologie
11
Schwellenländer
11
Betriebliche Wertschöpfung
10
Value creation
10
trust
10
Sportmarketing
9
Sports marketing
9
Advertising effects
8
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Undetermined
43
Free
2
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Article
55
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Article in journal
55
Aufsatz in Zeitschrift
55
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English
55
Author
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Japutra, Arnold
3
Das, Gopal
2
Johnson, Lester W.
2
Leckie, Civilai
2
Lim, Weng Marc
2
Lobo, Antonio
2
Manoli, Argyro Elisavet
2
Simkin, Lyndon
2
Vocino, Andrea
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Anantharaman, Rajesh
1
Bach Khoa Nguyen
1
Baidoun, Samir D.
1
Banerji, Diptiman
1
Bang, Nguyen
1
Bendixen, Michael
1
Biraghi, Silvia
1
Bodet, Guillaume
1
Bowden, Jana
1
Brooks, Simon
1
Brower, Tracy R.
1
Butaney, Bhupin
1
Butaney, Gul
1
Casidy, Riza
1
Chan, Anthony
1
Choudhury, Musfiq Mannan
1
Cioppi, Marco
1
Colton, Deborah
1
Curina, Ilaria
1
D'Souza, Clare M.
1
Das, Gupta
1
Davari, Arezoo
1
Ekinci, Yuksel
1
Ekinici, Yuksel
1
Eshaghi, Mohammad Sadegh
1
Fabrize, Robert
1
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Published in...
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Journal of strategic marketing
Journal of retailing and consumer services
522
Journal of business research : JBR
435
The journal of brand management : an international journal
191
The journal of product & brand management
190
International journal of consumer studies
132
Psychology & marketing
117
Asia Pacific journal of marketing and logistics
101
Journal of internet commerce
93
International journal of electronic marketing and retailing : IJEMR
92
International journal of hospitality management
92
Cogent business & management
87
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
International journal of retail & distribution management
77
Electronic commerce research
75
Journal of international consumer marketing
68
The international review of retail, distribution and consumer research
68
International journal of internet marketing and advertising : IJIMA
67
Journal of retailing
67
Journal of fashion marketing and management
66
International journal of retail and distribution management
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
European journal of marketing : EJM
58
Information systems research : ISR
58
Marketing intelligence & planning
58
The journal of consumer marketing
56
Journal of the Academy of Marketing Science
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
Journal of marketing communications
52
Journal of global marketing
50
International journal of contemporary hospitality management
48
Management science : journal of the Institute for Operations Research and the Management Sciences
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Journal of electronic commerce research : JECR
47
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
44
Technological forecasting & social change : an international journal
43
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ECONIS (ZBW)
55
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1
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
2
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
Saved in:
3
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
4
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
5
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
6
Factors affecting consumer post COVID-19 online shopping behavior : the moderating role of commitment : evidence from Palestine
Baidoun, Samir D.
;
Salem, Mohammed Z.
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 358-373
Persistent link: https://www.econbiz.de/10014553257
Saved in:
7
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
8
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
9
Reviving unorganized retail stores post-COVID-19
Gupta, Astha Sanjeev
;
Mukherjee, Jaydeep
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 230-250
Persistent link: https://www.econbiz.de/10014553161
Saved in:
10
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
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