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subject:"Brand"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Berenguer Contrí, Gloria"
~person:"Bruhn, Manfred"
~subject:"Brand loyalty"
~subject:"Markenführung"
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Search: subject_exact:"Markenidentität"
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Brand
Brand loyalty
Markenführung
Brand image
2
Brand management
2
Markenimage
2
Arbeitskräfte
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand equity
1
Consumer behaviour
1
Customer integration
1
Customer participation
1
Customer perception
1
Customer satisfaction
1
Customer value
1
Dienstleistungsqualität
1
Ethiopia
1
Hotel industry
1
Hotellerie
1
Hotels
1
Internal communication
1
Interne Kommunikation
1
Konsumentenverhalten
1
Kundenintegration
1
Kundenwert
1
Kundenzufriedenheit
1
Marketing management
1
Marketingmanagement
1
Measurement
1
Messung
1
Perceived value
1
Product quality
1
Produktqualität
1
Quality of external communications
1
Relationship marketing
1
Service quality
1
Value co-creation
1
Value creation
1
Workforce
1
brand behaviour
1
brand identification
1
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Berenguer Contrí, Gloria
Bruhn, Manfred
Gierl, Heribert
5
Esch, Franz-Rudolf
4
Pike, Steven
4
Swoboda, Bernhard
4
Burmann, Christoph
2
Klapper, Daniel
2
Langner, Tobias
2
Schade, Michael
2
Sharma, Abhinav
2
Zavattaro, Staci M.
2
Abshagen, Jannina
1
Adams, Frank G.
1
Alavi, Sascha
1
Aranda, Evangelina
1
Aro, Kaisa
1
Baloglu, Seyhmus
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Batt, Verena
1
Bauer, Florian
1
Bianchi, Constanza
1
Bilgihan, Anil
1
Bobovnicky, Artur
1
Bogicevic, Vanja
1
Braun, Erik
1
Bruns, Daniel
1
Cai, Liping A.
1
Caldara, Cindy
1
Campo, Sara
1
Casidy, Riza
1
Chen, Siyun
1
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1
Chou, Sheng-Fang
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Dabija, Dan Cristian
1
Daly, Timothy
1
Dantas, Danilo C.
1
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1
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Marketing : ZFP ; journal of research and management
Tourism management : research, policies, practice
The journal of brand management : an international journal
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing : EJM
1
Forum Dienstleistungsmanagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of hospitality marketing & management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Management research review
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Psychology & marketing
1
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
1
WWZ-Forschungsbericht
1
Wissenschaft & Praxis
1
Zeitschrift für Management : ZfM
1
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ECONIS (ZBW)
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The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
2
Employees as a second audience : a scale development approach for the measurement of quality of external communications from the employee's perspective
Holzer, Matthias
;
Batt, Verena
;
Bruhn, Manfred
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 126-136
Persistent link: https://www.econbiz.de/10011560964
Saved in:
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