//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand loyalty"
~subject:"Markenführung"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Brand loyalty
Markenführung
Relationship marketing
Brand image
136
Markenimage
136
Tourism marketing
66
Tourismusmarketing
66
Brand management
62
Destination management
56
Destinationsmanagement
56
Consumer behaviour
47
Konsumentenverhalten
47
Holiday behaviour
45
Urlaubsverhalten
45
Designation of origin
34
Herkunftsbezeichnung
34
Destination image
31
Tourism
31
Tourismus
31
Tourism destination
24
Tourismusregion
24
Beziehungsmarketing
19
Markenartikel
19
Internet marketing
18
Online-Marketing
18
Advertising effects
16
Werbewirkung
16
Social Web
15
Social web
15
Hotel industry
11
Hotellerie
11
Customer satisfaction
9
Kundenzufriedenheit
9
China
8
Destination branding
8
International tourism
8
Internationaler Tourismus
8
Advertising
7
Destination marketing
7
Werbung
7
more ...
less ...
Online availability
All
Undetermined
41
Type of publication
All
Article
75
Type of publication (narrower categories)
All
Article in journal
74
Aufsatz in Zeitschrift
74
Language
All
English
67
German
8
Author
All
Gierl, Heribert
5
Esch, Franz-Rudolf
4
Pike, Steven
4
Swoboda, Bernhard
4
Burmann, Christoph
2
Cai, Liping A.
2
Fu, Xiaoxiao
2
Klapper, Daniel
2
Langner, Tobias
2
Schade, Michael
2
Sharma, Abhinav
2
Zavattaro, Staci M.
2
Abshagen, Jannina
1
Adams, Frank G.
1
Alavi, Sascha
1
Almeida Santana, Arminda
1
Alrawadieh, Zaid
1
Alrawadieh, Ziad
1
Aranda, Evangelina
1
Aro, Kaisa
1
Baloglu, Seyhmus
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Batt, Verena
1
Bauer, Florian
1
Berenguer Contrí, Gloria
1
Bianchi, Constanza
1
Bilgihan, Anil
1
Bobovnicky, Artur
1
Bogicevic, Vanja
1
Braun, Erik
1
Bruhn, Manfred
1
Bruns, Daniel
1
Caldara, Cindy
1
Campo, Sara
1
Casidy, Riza
1
Chen, Siyun
1
Chi, Christina Geng-Qing
1
Choe, Yeongbae
1
Chou, Sheng-Fang
1
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
Tourism management : research, policies, practice
Journal of business research : JBR
364
The journal of brand management : an international journal
292
The journal of product & brand management
284
Journal of retailing and consumer services
176
European journal of marketing : EJM
83
Asia Pacific journal of marketing and logistics
80
Psychology & marketing
78
International journal of hospitality management
67
Journal of marketing communications
67
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
SpringerLink / Bücher
60
Journal of international consumer marketing
52
Industrial marketing management : the international journal for industrial and high-tech firms
51
Marketing letters : a journal of research in marketing
50
Journal of strategic marketing
49
Cogent business & management
47
Journal of travel and tourism marketing
46
International marketing review
45
Journal of promotion management : innovations in planning and applied research
45
The journal of consumer marketing
45
Journal of the Academy of Marketing Science
44
The IUP journal of brand management : IJBRM
44
International journal of internet marketing and advertising : IJIMA
43
Journal of global marketing
43
Journal of marketing management : MM
42
International journal of consumer studies
41
Journal of marketing
40
Journal of promotion management : JPM
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
European journal of marketing
35
Journal of Islamic marketing
34
Journal of fashion marketing and management
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Qualitative market research : an international journal
30
International journal of advertising : the review of marketing communications
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
more ...
less ...
Source
All
ECONIS (ZBW)
75
Showing
1
-
10
of
75
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
3
What constitutes a favorable destination brand portfolio? : through the lens of coherence
Yang, Fiona X.
;
Li, Xiangping
;
Choe, Yeongbae
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326546
Saved in:
4
Minimalism in capsule hotels : enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality
Chen, Siyun
;
Wei, Haiying
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366100
Saved in:
5
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
6
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
7
What consumer responses make a brand experience create brand attachment?
Fischer, Dirk
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
3
,
pp. 35-48
Persistent link: https://www.econbiz.de/10012817649
Saved in:
8
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
Saved in:
9
Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En
;
Xie, Selina Yuqing
;
Wen, Jun
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
Saved in:
10
Expanding theory of tourists' destination loyalty : the role of sensory impressions
Lv, Xingyang
;
Li, Chunxiao
;
McCabe, Scott
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012152094
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->