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subject:"Brand"
~isPartOf:"Marketing performativity : theories, practices and devices"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Festschrift"
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Hallin, Anette
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Marketing performativity : theories, practices and devices
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
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Psychology of branding
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Fashion branding and communication : core strategies of European luxury brands
3
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
2
Brand management ; Vol. 1
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Brand management ; Vol. 3
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Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary consumer culture theory
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Enhancing knowledge development in marketing ; Vol. 21
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International marketing ; Vol. 2
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
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The journal of brand management : an international journal
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
21st century business practices : the evolving trends in India
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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Best practice der Markenführung
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Brand management ; Vol. 4
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Branded lives : the production and consumption of meaning at work
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Brands and branding
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Business power : creating new wealth from IP assets
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CSR und Brand Management : Marken nachhaltig führen
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Cases on branding strategies and product development : successes and pitfalls
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China-focused cases : selected winners of the CEIBS global case contest
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Connected marketing : the viral, buzz and word of mouth revolution
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Contemporary issues in marketing : principles and practice
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Brand transformation : a performative approach to brand regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Marketing performativity : theories, practices and devices
,
(pp. 84-106)
.
2017
Persistent link: https://www.econbiz.de/10011616288
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Exploring the brand's world-as-assemblage : the brand as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Marketing performativity : theories, practices and devices
,
(pp. 141-166)
.
2017
Persistent link: https://www.econbiz.de/10011616301
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