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subject:"Brand"
~isPartOf:"The journal of brand management : an international journal"
~person:"Casidy, Riza"
~person:"Hyun, Sunghyup Sean"
~person:"Šerić, Maja"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Brand image
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Markenimage
4
Markenartikel
3
Relationship marketing
3
Customer satisfaction
2
Kundenzufriedenheit
2
"Green" practices
1
Brand anthropomorphism
1
Brand associations
1
Brand awareness
1
Brand equity
1
Brand loyalty
1
Confidence
1
Deutschland
1
Expertise
1
Franchising
1
Gender
1
Germany
1
Geschlecht
1
Higher education institution
1
Hochschule
1
Human-like brand voice
1
Name-brand voice assistant
1
Perceived quality
1
Satisfaction
1
Social presence
1
Spillover effect
1
Spillover-Effekt
1
Students
1
Studierende
1
Vertrauen
1
Viral marketing
1
Virales Marketing
1
WOM
1
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Casidy, Riza
Hyun, Sunghyup Sean
Šerić, Maja
Powell, Shaun M.
4
Gunasti, Kunter
3
Johnson, Lester W.
3
Keller, Kevin Lane
3
Abratt, Russell
2
Confente, Ilenia
2
Felix, Reto
2
Fetscherin, Marc
2
Gil Saura, Irene
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Heine, Klaus
2
Ilicic, Jasmina
2
Jassawalla, Avan R.
2
Kara, Selcan
2
Kulczynski, Alicia
2
Machado, Joana César
2
Melewar, T. C.
2
Miller, Karen W.
2
Mirzaei, Abas
2
Phau, Ian
2
Ramaseshan, B.
2
Ross, William T.
2
Sashittal, Hemant Chaitanya
2
Valette-Florence, Pierre
2
Velasco, Carlos
2
Webster, Cynthia M.
2
Wymer, Walter
2
Agnoli, Lara
1
Ahmadi, Hormoz
1
Ahuvia, Aaron C.
1
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1
Akbar, Mohammad Muzahid
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Aktan, Damla
1
Albert, Noel
1
Almazyad, Fadi
1
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1
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The journal of brand management : an international journal
International journal of hospitality management
4
Journal of travel and tourism marketing
4
Journal of retailing and consumer services
3
Journal of hospitality marketing & management
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
4
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1
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
Brand trust and avoidance following brand crisis : a quasi-experiment on the effect of frachisor statements
Shin, Hyunju
;
Casidy, Riza
;
Yoon, Alyssa
;
Yoon, So-Hyang
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011565265
Saved in:
4
The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza
;
Wymer, Walter
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
Saved in:
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