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subject:"Brand"
~isPartOf:"The journal of consumer marketing"
~subject:"Markenartikel"
~subject:"Social web"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Brand
Markenartikel
Social web
Brand image
71
Markenimage
71
Consumer behaviour
59
Konsumentenverhalten
59
Brand management
42
Markenführung
42
Designation of origin
10
Herkunftsbezeichnung
10
Advertising effects
8
Beziehungsmarketing
8
Relationship marketing
8
Werbewirkung
8
USA
7
United States
7
Brands
6
China
6
Personality psychology
6
Persönlichkeitspsychologie
6
Advertising
5
Werbung
5
Australia
4
Australien
4
Brand equity
4
Brand extension
4
Brand personality
4
Consumer motivation
4
Corporate reputation
4
Einzelhandel
4
Emotion
4
Firmenimage
4
Handelsmarke
4
Jugendliche
4
Kaufmotiv
4
Markentransfer
4
Retail trade
4
Store brand
4
Youth
4
Brand loyalty
3
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12
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Article
28
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Aufsatz im Buch
Aufsatz in Zeitschrift
Article in journal
28
Conference paper
2
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2
Language
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English
28
Author
All
Black, William C.
2
Herrmann, Jean-Luc
2
Leone, Robert P.
2
Albert, Noel
1
Astakhova, Marina
1
Aurand, Timothy W.
1
Beneke, Justin
1
Bhaduri, Gargi
1
Block, Martin P.
1
Bose, Mousumi
1
Brandstätter, Marion
1
Carsana, Laurence
1
Castaño, Raquel
1
Clarke, Peter
1
Corneille, Olivier
1
Cui, Geng
1
Dash, Satya Bhushan
1
Descotes, Raluca Mogos
1
Dianoux, Christian
1
Dorner, Florian
1
Fabrize, Robert O.
1
Fetscherin, Marc
1
Flurry, Laura Ann
1
Foscht, Thomas
1
Gendel-Guterman, Hanna
1
Groza, Mark D.
1
Guzman, Francisco
1
Hai Chung Pham
1
Hammerl, Manfred
1
Jackson, Paul R.
1
Jolibert, Alain
1
Kacha, Mathieu
1
Karremans, Johan C.
1
Katsanis, Lea Prevel
1
Krishnan, Vijaykumar
1
Lai, Lei
1
Leonard, Erica
1
Levy, Shalom
1
Mayer, Peter
1
McAuley, Andrew
1
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Published in...
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The journal of consumer marketing
Journal of business research : JBR
223
The journal of brand management : an international journal
179
The journal of product & brand management
169
Journal of retailing and consumer services
112
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
46
European journal of marketing : EJM
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of marketing communications
39
Marketing intelligence & planning
35
International journal of internet marketing and advertising : IJIMA
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
International journal of consumer studies
27
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of promotion management : innovations in planning and applied research
27
Cogent business & management
26
European journal of marketing
26
Journal of international consumer marketing
26
Journal of strategic marketing
26
Marketing letters : a journal of research in marketing
26
Journal of promotion management : JPM
24
International marketing review
23
Journal of global marketing
23
Journal of marketing
23
Journal of the Academy of Marketing Science
22
Journal of marketing management : MM
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of advertising : the review of marketing communications
19
Journal of fashion marketing and management
19
Young consumers : insight and ideas for responsible marketers
19
Journal of international marketing
18
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
The IUP journal of brand management : IJBRM
17
Business horizons
16
International journal of advertising : the quarterly review of marketing communications
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
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ECONIS (ZBW)
28
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1
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
2
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
3
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
4
The influence of brand schematicity on the importance of product cues : self-purchasing versus gift-giving situations
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10011694837
Saved in:
5
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
6
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
7
Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua
;
Cui, Geng
;
Lai, Lei
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
Saved in:
8
Attribution of symbolic brand meaning : the interplay of consumers, brands and reference groups
Hammerl, Manfred
;
Dorner, Florian
;
Foscht, Thomas
; …
- In:
The journal of consumer marketing
33
(
2016
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10011472842
Saved in:
9
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
10
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
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