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subject:"Brand"
~language:"eng"
~person:"Aledin, Samil A."
~person:"Azoulay, Audrey"
~person:"Garolera, Jordi"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Aledin, Samil A.
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Benet-Martínez, Verónica
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Brand management ; Vol. 2
2
Consumer brand relationships : meaning, measuring, managing
1
Cross-cultural and critical perspectives on brands
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ECONIS (ZBW)
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Brand relationships with hockey teams
Aledin, Samil A.
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 146-161)
.
2015
Persistent link: https://www.econbiz.de/10011279719
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2
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
3
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
4
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
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