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subject:"Brand"
~language:"eng"
~person:"Gupta, Suraksha"
~subject:"Competition"
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Search: subject_exact:"Markenidentität"
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Brand
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Brand image
16
Markenimage
16
Brand management
12
Markenführung
12
Markenartikel
7
Consumer behaviour
6
Konsumentenverhalten
6
Corporate reputation
3
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3
Place marketing
3
Reputation
3
Standortmarketing
3
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2
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2
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Complexity theory
2
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Tourismusmarketing
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Bottom of the pyramid (BoP)
1
Brand adoption
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Brand differentiation
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Gupta, Suraksha
Sarkar, Abhigyan
15
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Keller, Kevin Lane
13
Phau, Ian
13
Bang, Nguyen
12
Khan, Imran
12
Sarkar, Juhi Gahlot
12
Fetscherin, Marc
11
Melewar, T. C.
11
Ekinci, Yuksel
10
Guzman, Francisco
10
Khamitov, Mansur
10
Rahman, Zillur
10
De Chernatony, Leslie
9
Gunasti, Kunter
9
Loureiro, Sandra Maria Correia
9
Romaniuk, Jenni
9
Usman, Osly
9
Aaker, Jennifer
8
Dawes, John
8
Foroudi, Pantea
8
Shimul, Anwar Sadat
8
Veloutsou, Cleopatra
8
Augusto, Mário Gomes
7
Christodoulides, George
7
Davvetas, Vasileios
7
Fournier, Susan
7
Hakenes, Hendrik
7
Johnson, Lester W.
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
King, Ceridwyn
7
Kumar, Vikas
7
Machado, Joana César
7
Peitz, Martin
7
Sharp, Byron
7
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Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Qualitative market research : an international journal
1
Working paper / Indian Institute of Management, Ahmedabad
1
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ECONIS (ZBW)
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1
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
2
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
3
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
4
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
-
2014
Persistent link: https://www.econbiz.de/10010337571
Saved in:
5
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
6
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
7
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
8
The local brand representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
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