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subject:"Brand"
~language:"eng"
~person:"Gupta, Suraksha"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Brand
Brand image
14
Markenimage
14
Brand management
11
Markenführung
11
Markenartikel
6
Consumer behaviour
4
Konsumentenverhalten
4
Corporate reputation
3
Firmenimage
3
Place marketing
3
Reputation
3
Standortmarketing
3
Beziehungsmarketing
2
Brand competitiveness
2
Brand value
2
Competition
2
Complexity theory
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Place image
2
Relationship marketing
2
Tourism marketing
2
Tourismusmarketing
2
Wettbewerb
2
Betriebliche Wertschöpfung
1
Bottom of the pyramid (BoP)
1
Brand adoption
1
Brand differentiation
1
Brand knowledge
1
Brand loyalty
1
Brand perception
1
Brand purchasing intention
1
Brand representative
1
Brand-reseller relationships
1
Brand–reseller relationships
1
CFA
1
Cinema
1
City marketing
1
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Aufsatz in Zeitschrift
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Gupta, Suraksha
Sarkar, Abhigyan
15
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Bang, Nguyen
12
Khan, Imran
12
Phau, Ian
12
Fetscherin, Marc
11
Melewar, T. C.
11
Sarkar, Juhi Gahlot
11
Ekinci, Yuksel
10
Guzman, Francisco
10
Rahman, Zillur
10
Keller, Kevin Lane
9
Loureiro, Sandra Maria Correia
9
Veloutsou, Cleopatra
8
Augusto, Mário Gomes
7
Christodoulides, George
7
Davvetas, Vasileios
7
Foroudi, Pantea
7
Johnson, Lester W.
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
Kumar, Vikas
7
Romaniuk, Jenni
7
Sreejesh, S.
7
Abratt, Russell
6
Azar, Salim L.
6
Borges, Ana Pinto
6
Brandão, Amélia Maria Pinto da Cunha
6
Dawes, John
6
Delgado-Ballester, Elena
6
Eisingerich, Andreas B
6
Ilicic, Jasmina
6
King, Ceridwyn
6
Ko, Eunju
6
Machado, Joana César
6
Pathak, Abhishek
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Paul, Justin
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Pitt, Leyland F.
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Journal of business research : JBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Qualitative market research : an international journal
1
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ECONIS (ZBW)
6
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1
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
2
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
3
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
4
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
5
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
6
The local brand representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
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