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subject:"Brand"
~language:"eng"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
~type_genre:"Glossary included"
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Markenimage
577
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575
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296
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130
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29
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Aaker, Jennifer
3
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2
Benet-Martínez, Verónica
2
Calder, Bobby J.
2
Elliott, Richard
2
Garolera, Jordi
2
Henderson, Geraldine Rosa
2
Levy, Sidney J.
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1
Abu Bakar bin Abdul Hamid
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1
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1
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Springer Fachmedien Wiesbaden
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Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
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The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Brand management ; Vol. 2
4
Cross-cultural and critical perspectives on brands
4
Psychology of branding
4
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
The Routledge companion to contemporary brand management
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Brand management ; Vol. 1
2
Brand management ; Vol. 3
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Contemporary consumer culture theory
2
Enhancing knowledge development in marketing ; Vol. 21
2
International marketing ; Vol. 2
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Research
2
21st century business practices : the evolving trends in India
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in electronic marketing
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Brand management ; Vol. 4
1
Branded lives : the production and consumption of meaning at work
1
Brands and branding
1
Business power : creating new wealth from IP assets
1
Cases on branding strategies and product development : successes and pitfalls
1
China-focused cases : selected winners of the CEIBS global case contest
1
Connected marketing : the viral, buzz and word of mouth revolution
1
Contemporary issues in marketing : principles and practice
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Corporate brand and corporate reputation
1
Country of origin effect : looking back and moving forward
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Design thinking : integrating innovation, customer experience and brand value
1
E-commerce and web technologies : 14th international conference, EC-Web 2013, Prague, Czech Republic ; August 27 - 28, 2013 ; proceedings
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ECONIS (ZBW)
131
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31
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 14-28)
.
2020
Persistent link: https://www.econbiz.de/10012263234
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32
Contemporary visual identities : mutant brands
Kreutz, Elizete de Azevedo
- In:
Handbook of research on driving industrial …
,
(pp. 129-144)
.
2020
Persistent link: https://www.econbiz.de/10012263761
Saved in:
33
Brands, branding and brand culture
Kelly, Aidan
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 155-184)
.
2019
Persistent link: https://www.econbiz.de/10012134044
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34
From product brand to platform brand : business evolution of Internet clothing brand Handu
He, Jiaxun
;
Zhu, Liangjie
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 137-166)
.
2019
Persistent link: https://www.econbiz.de/10012004094
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35
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
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36
Brand matters : leveraging the power of personal branding to achieve professional success
Edmiston, Dawn
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 261-270)
.
2019
Persistent link: https://www.econbiz.de/10012221238
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37
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
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38
Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"
Baumgarth, Carsten
(
ed.
);
Schmidt, Holger J.
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
-
2018
Persistent link: https://www.econbiz.de/10011740033
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39
Branding for bottom of the pyramid : a case of branded footwear consumer in Indian rural setting
Gupta, Ashish
;
Tandon, Anushree
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 255-272)
.
2018
Persistent link: https://www.econbiz.de/10011825173
Saved in:
40
Special issue: luxury brand-building
Gutsatz, Michel
(
ed.
);
Heine, Klaus
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011919405
Saved in:
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