Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Hatice Aydın
Year of publication: |
2019
|
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Authors: | Aydın, Hatice |
Published in: |
Ethics, social responsibility and sustainability in marketing. - Singapore : Springer, ISBN 978-981-13-7923-9. - 2019, p. 45-63
|
Subject: | Corporate social responsibility | Brand image | Brand trust | Brand attitude | Brand loyalty | Satisfaction | Word-of-mouth | Corporate Social Responsibility | Markenimage | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Vertrauen | Confidence | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
Saved in:
Online Resource
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
Language: | English |
Other identifiers: | 10.1007/978-981-13-7924-6_3 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012104159
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