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subject:"Brand"
~person:"Aaker, David A."
~person:"Abu Bakar bin Abdul Hamid"
~person:"Almquist, Eric"
~person:"Bernitz, Ulf"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
~type_genre:"Glossary included"
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1970-2007
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Aaker, David A.
Abu Bakar bin Abdul Hamid
Almquist, Eric
Bernitz, Ulf
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3
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3
Esch, Franz-Rudolf
3
Benet-Martínez, Verónica
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Corporate brand and corporate reputation
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Management and information technology in the digital era : challenges and perspectives
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai
;
Abu Bakar bin Abdul Hamid
; …
- In:
Management and information technology in the digital …
,
(pp. 65-80)
.
2022
Persistent link: https://www.econbiz.de/10013442096
Saved in:
2
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
3
Building brands without mass media
Joachimsthaler, Erich
;
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784589
Saved in:
4
Brand-building : finding the touchpoints that count
Hogan, Suzanne
;
Almquist, Eric
;
Glynn, Simon E.
-
2009
Persistent link: https://www.econbiz.de/10003785150
Saved in:
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