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subject:"Brand"
~person:"Agbokanzo, Koffi Selom"
~person:"Henderson, Geraldine Rosa"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
~type_genre:"Glossary included"
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Agbokanzo, Koffi Selom
Henderson, Geraldine Rosa
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Brand management ; Vol. 1
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Handbuch Markenführung ; Bd. 1
1
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ECONIS (ZBW)
3
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From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
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2
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
3
Consumer associative networks as process-tracing measures of brand feedback effects
Henderson, Geraldine Rosa
-
2004
Persistent link: https://www.econbiz.de/10002248715
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