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subject:"Brand"
~person:"Azoulay, Audrey"
~person:"Erdem, Tülin"
~subject:"Brand management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Brand management
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Azoulay, Audrey
Erdem, Tülin
Burmann, Christoph
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Esch, Franz-Rudolf
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Park, C. Whan
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5
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4
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Abu Bakar bin Abdul Hamid
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Asmat Nizam Abdul Talib
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Benet-Martínez, Verónica
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Garolera, Jordi
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Brand management ; Vol. 2
1
Brand management ; Vol. 4
1
Cross-cultural and critical perspectives on brands
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ECONIS (ZBW)
3
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Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
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2
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
3
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
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