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subject:"Brand"
~person:"Bang, Nguyen"
~person:"Meyer, Frederik"
~subject:"Germany"
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Search: subject_exact:"Markenidentität"
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Brand
Germany
Markenimage
37
Brand image
34
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
24
Markenführung
24
Markenartikel
15
Corporate reputation
7
Firmenimage
7
Beziehungsmarketing
6
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6
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6
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5
Brand reputation
4
Emotion
4
Place marketing
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Standortmarketing
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4
Berufsfußballspieler
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14
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6
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Bang, Nguyen
Meyer, Frederik
Burmann, Christoph
24
Huber, Frank
19
Sarkar, Abhigyan
15
Baumgarth, Carsten
13
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Keller, Kevin Lane
13
Phau, Ian
13
Sattler, Henrik
13
Bauer, Hans H.
12
Fetscherin, Marc
12
Khan, Imran
12
Sarkar, Juhi Gahlot
12
Melewar, T. C.
11
Ekinci, Yuksel
10
Esch, Franz-Rudolf
10
Guzman, Francisco
10
Khamitov, Mansur
10
Rahman, Zillur
10
De Chernatony, Leslie
9
Gunasti, Kunter
9
Gutjahr, Gert
9
Loureiro, Sandra Maria Correia
9
Romaniuk, Jenni
9
Usman, Osly
9
Aaker, Jennifer
8
Cleff, Thomas
8
Dawes, John
8
Gierl, Heribert
8
Hegner, Sabrina
8
Schmidt, Holger J.
8
Shimul, Anwar Sadat
8
Veloutsou, Cleopatra
8
Walter, Nadine
8
Wiedmann, Klaus-Peter
8
Augusto, Mário Gomes
7
Bruhn, Manfred
7
Christodoulides, George
7
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Reihe: Marketing : MAR
3
Asia-Pacific journal of business administration
2
European journal of marketing : EJM
1
Gabler Edition Wissenschaft
1
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Psychology & marketing
1
SpringerLink / Bücher
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
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1
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ECONIS (ZBW)
20
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1
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
2
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
3
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
4
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
5
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
6
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
7
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
8
Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
9
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
10
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
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