//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~person:"Ekinci, Yuksel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Melewar, T. C."
~subject:"Brand loyalty"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Brand loyalty
Brand image
71
Markenimage
71
Brand management
62
Markenführung
62
Consumer behaviour
54
Konsumentenverhalten
54
Markenartikel
29
Beziehungsmarketing
24
Relationship marketing
24
Customer satisfaction
11
Kundenzufriedenheit
11
Social Web
11
Social web
11
Marketing management
9
Marketingmanagement
9
Tourism marketing
9
Tourismusmarketing
9
Corporate reputation
8
Firmenimage
8
Designation of origin
7
Herkunftsbezeichnung
7
Reputation
7
Destination management
6
Destinationsmanagement
6
Emotion
6
Holiday behaviour
6
Urlaubsverhalten
6
Advertising effects
5
Credibility
5
Customer engagement
5
Customer integration
5
Internet marketing
5
Kundenintegration
5
Markentreue
5
Online-Marketing
5
Werbewirkung
5
brand loyalty
5
Advertising
4
more ...
less ...
Online availability
All
Undetermined
21
Free
2
Type of publication
All
Article
29
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
30
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
30
Author
All
Ekinci, Yuksel
Loureiro, Sandra Maria Correia
Melewar, T. C.
Sarkar, Abhigyan
15
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Bang, Nguyen
12
Khan, Imran
12
Phau, Ian
12
Fetscherin, Marc
11
Guzman, Francisco
11
Rahman, Zillur
11
Sarkar, Juhi Gahlot
11
Keller, Kevin Lane
9
King, Ceridwyn
9
Romaniuk, Jenni
8
Veloutsou, Cleopatra
8
Augusto, Mário Gomes
7
Christodoulides, George
7
Foroudi, Pantea
7
Johnson, Lester W.
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
Kumar, Vikas
7
Sreejesh, S.
7
Abratt, Russell
6
Azar, Salim L.
6
Borges, Ana Pinto
6
Brandão, Amélia Maria Pinto da Cunha
6
Davvetas, Vasileios
6
Dawes, John
6
Delgado-Ballester, Elena
6
Gierl, Heribert
6
Gupta, Suraksha
6
Han, Heesup
6
Ilicic, Jasmina
6
Ko, Eunju
6
Leckie, Civilai
6
Machado, Joana César
6
Pathak, Abhishek
6
more ...
less ...
Published in...
All
Journal of business research : JBR
3
Journal of retailing and consumer services
3
The journal of brand management : an international journal
3
Journal of strategic marketing
2
The marketing review
2
Annals of tourism research : ATR ; a social sciences journal
1
Cogent business & management
1
Corporate reputation review
1
European journal of marketing : EJM
1
International journal of business performance management
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International studies of management and organization
1
Journal of hospitality marketing & management
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
3
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
4
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
5
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
6
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
7
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
8
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
9
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
10
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->