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subject:"Brand"
~person:"Ekinci, Yuksel"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand loyalty"
~subject:"Consumer behaviour"
~subject:"Customer engagement"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Brand
Brand loyalty
Consumer behaviour
Customer engagement
Brand image
43
Markenimage
43
Brand management
39
Markenführung
39
Konsumentenverhalten
38
Beziehungsmarketing
22
Relationship marketing
22
Markenartikel
19
Customer satisfaction
9
Kundenzufriedenheit
9
Social Web
9
Social web
9
Tourism marketing
6
Tourismusmarketing
6
Customer integration
5
Kundenintegration
5
Markentreue
5
Destination management
4
Destinationsmanagement
4
Emotion
4
Holiday behaviour
4
Internet marketing
4
Online-Marketing
4
Urlaubsverhalten
4
brand loyalty
4
Advertising effects
3
Brand attachment
3
Brand coolness
3
Branding
3
Designation of origin
3
Dienstleistungsqualität
3
Einzelhandel
3
Fashion
3
Herkunftsbezeichnung
3
Marketing management
3
Marketingmanagement
3
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Undetermined
31
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Article
39
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Aufsatz in Zeitschrift
Article in journal
39
Aufsatz im Buch
3
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3
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English
39
Author
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Ekinci, Yuksel
Loureiro, Sandra Maria Correia
Diamantopoulos, Adamantios
26
Phau, Ian
23
Melewar, T. C.
20
Bang, Nguyen
19
Han, Heesup
19
Guzman, Francisco
18
Japutra, Arnold
18
Sarkar, Abhigyan
17
Gierl, Heribert
14
Khan, Imran
14
Sreejesh, S.
14
Veloutsou, Cleopatra
14
Fetscherin, Marc
13
Paul, Justin
13
Rahman, Zillur
13
Sarkar, Juhi Gahlot
13
Romaniuk, Jenni
12
Christodoulides, George
11
Das, Gopal
11
Hollebeek, Linda D.
11
Jang, Soocheong
11
Johnson, Lester W.
11
Keller, Kevin Lane
11
Ko, Eunju
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Foroudi, Pantea
10
Grohmann, Bianca
10
Ilicic, Jasmina
10
Kaufmann, Hans Rüdiger
10
King, Ceridwyn
10
Liu, Chih-Hsing
10
Zúñiga, Miguel Ángel
10
Ahn, Jiseon
9
Augusto, Mário Gomes
9
Balabanis, George
9
Bang Nguyen Viet
9
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Published in...
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Journal of retailing and consumer services
6
Journal of business research : JBR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Journal of hospitality marketing & management
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Annals of tourism research : ATR ; a social sciences journal
1
Baltic journal of management
1
Cogent business & management
1
International journal of business performance management
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The marketing review
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
39
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39
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
5
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
6
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
7
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
8
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
9
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
10
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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