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subject:"Brand"
~person:"Ekinci, Yuksel"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand loyalty"
~subject:"Customer engagement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
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Search: subject_exact:"Markenidentität"
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Brand
Brand loyalty
Customer engagement
Brand image
45
Markenimage
45
Brand management
40
Markenführung
40
Consumer behaviour
39
Konsumentenverhalten
39
Beziehungsmarketing
22
Relationship marketing
22
Markenartikel
19
Customer satisfaction
9
Kundenzufriedenheit
9
Social Web
8
Social web
8
Markentreue
6
Customer integration
5
Internet marketing
5
Kundenintegration
5
Online-Marketing
5
Tourism marketing
5
Tourismusmarketing
5
Destination management
4
Destinationsmanagement
4
Emotion
4
Fashion
4
Mode
4
brand loyalty
4
Advertising effects
3
Brand attachment
3
Brand coolness
3
Branding
3
Designation of origin
3
Dienstleistungsqualität
3
Einzelhandel
3
Herkunftsbezeichnung
3
Holiday behaviour
3
Luxury goods
3
Luxusgüter
3
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Article
25
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Aufsatz in Zeitschrift
Book section
Article in journal
24
Aufsatz im Buch
1
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English
25
Author
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Ekinci, Yuksel
Loureiro, Sandra Maria Correia
Sarkar, Abhigyan
15
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Khan, Imran
13
Bang, Nguyen
12
Phau, Ian
12
Fetscherin, Marc
11
Guzman, Francisco
11
Melewar, T. C.
11
Rahman, Zillur
11
Sarkar, Juhi Gahlot
11
Keller, Kevin Lane
10
King, Ceridwyn
9
Romaniuk, Jenni
8
Veloutsou, Cleopatra
8
Augusto, Mário Gomes
7
Christodoulides, George
7
Foroudi, Pantea
7
Johnson, Lester W.
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
Kumar, Vikas
7
Sattler, Henrik
7
Sreejesh, S.
7
Zarantonello, Lia
7
Abratt, Russell
6
Azar, Salim L.
6
Davvetas, Vasileios
6
Dawes, John
6
Delgado-Ballester, Elena
6
Esch, Franz-Rudolf
6
Gierl, Heribert
6
Gupta, Suraksha
6
Han, Heesup
6
He, Jiaxun
6
Hollebeek, Linda D.
6
Ilicic, Jasmina
6
Ko, Eunju
6
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Published in...
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Journal of retailing and consumer services
4
Journal of hospitality marketing & management
2
The journal of brand management : an international journal
2
Annals of tourism research : ATR ; a social sciences journal
1
Cogent business & management
1
International journal of business performance management
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Managing globalization : new business models, strategies and innovation
1
Psychology & marketing
1
The journal of product & brand management
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
25
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21
The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
22
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
23
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
24
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
25
Brand equity, brand loyalty and consumer satisfaction
Nam, Janghyeon
;
Ekinci, Yuksel
;
Whyatt, Georgina
- In:
Annals of tourism research : ATR ; a social sciences journal
38
(
2011
)
3
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10009300820
Saved in:
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