Brand equity, brand loyalty and consumer satisfaction
Year of publication: |
2011
|
---|---|
Authors: | Nam, Janghyeon ; Ekinci, Yuksel ; Whyatt, Georgina |
Published in: |
Annals of tourism research : ATR ; a social sciences journal. - Kidlington : Elsevier, ISSN 0160-7383, ZDB-ID 449123-3. - Vol. 38.2011, 3, p. 1009-1030
|
Subject: | Markentreue | Brand loyalty | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Gastgewerbe | Hospitality industry | Großbritannien | United Kingdom |
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