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subject:"Brand"
~person:"Ekinci, Yuksel"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand loyalty"
~subject:"Kundenzufriedenheit"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Brand
Brand loyalty
Kundenzufriedenheit
Brand image
43
Markenimage
43
Brand management
39
Markenführung
39
Consumer behaviour
38
Konsumentenverhalten
38
Beziehungsmarketing
22
Relationship marketing
22
Markenartikel
19
Customer satisfaction
9
Social Web
9
Social web
9
Tourism marketing
6
Tourismusmarketing
6
Customer engagement
5
Customer integration
5
Kundenintegration
5
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5
Destination management
4
Destinationsmanagement
4
Emotion
4
Holiday behaviour
4
Internet marketing
4
Online-Marketing
4
Urlaubsverhalten
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brand loyalty
4
Advertising effects
3
Brand attachment
3
Brand coolness
3
Branding
3
Designation of origin
3
Dienstleistungsqualität
3
Einzelhandel
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Fashion
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Herkunftsbezeichnung
3
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3
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26
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Aufsatz in Zeitschrift
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26
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English
26
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Ekinci, Yuksel
Loureiro, Sandra Maria Correia
Sarkar, Abhigyan
16
Japutra, Arnold
15
Diamantopoulos, Adamantios
14
Bang, Nguyen
13
Melewar, T. C.
13
Han, Heesup
12
Khan, Imran
12
Phau, Ian
12
Sarkar, Juhi Gahlot
12
Fetscherin, Marc
11
Guzman, Francisco
11
Rahman, Zillur
11
Sreejesh, S.
10
Keller, Kevin Lane
9
King, Ceridwyn
9
Kumar, Vikas
9
Foroudi, Pantea
8
Paul, Justin
8
Romaniuk, Jenni
8
Veloutsou, Cleopatra
8
Augusto, Mário Gomes
7
Christodoulides, George
7
Davvetas, Vasileios
7
Dawes, John
7
Gil Saura, Irene
7
Hyun, Sunghyup Sean
7
Johnson, Lester W.
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
Šerić, Maja
7
Abratt, Russell
6
Azar, Salim L.
6
Borges, Ana Pinto
6
Brandão, Amélia Maria Pinto da Cunha
6
Casidy, Riza
6
Delgado-Ballester, Elena
6
Gierl, Heribert
6
Gupta, Suraksha
6
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Journal of retailing and consumer services
4
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Annals of tourism research : ATR ; a social sciences journal
1
Cogent business & management
1
International journal of business performance management
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The marketing review
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The service industries journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
26
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
3
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
4
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
5
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
6
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
7
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
8
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
9
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
10
Exploring how mindfulness may enhance perceived value of travel experience
Loureiro, Sandra Maria Correia
;
Stylos, Nikolaos
; …
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 800-824
Persistent link: https://www.econbiz.de/10012260355
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