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subject:"Brand"
~person:"Keller, Kevin Lane"
~subject:"Markenartikel"
~subject:"Social web"
~subject:"Viral marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Brand
Markenartikel
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Brand image
25
Markenimage
25
Brand management
19
Markenführung
19
Consumer behaviour
10
Konsumentenverhalten
10
Brand extension
4
Markentransfer
4
Marketing management
4
Marketingmanagement
4
Branding
3
Brands
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Accounting valuation
2
Advertising
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Marketing
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brand equity
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Beziehungsmarketing
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Brand concept
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Brand concept fluency
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Brand narrative
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10
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Keller, Kevin Lane
Khan, Imran
15
Loureiro, Sandra Maria Correia
15
Sarkar, Abhigyan
15
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Rahman, Zillur
13
Melewar, T. C.
12
Phau, Ian
12
Fetscherin, Marc
11
Guzman, Francisco
11
Sarkar, Juhi Gahlot
11
Ekinci, Yuksel
10
Veloutsou, Cleopatra
10
Augusto, Mário Gomes
8
Bruhn, Manfred
8
Foroudi, Pantea
8
Hollebeek, Linda D.
8
Becker, Kip
7
Brandão, Amélia Maria Pinto da Cunha
7
Christodoulides, George
7
Davvetas, Vasileios
7
Delgado-Ballester, Elena
7
Eisingerich, Andreas B
7
Johnson, Lester W.
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
King, Ceridwyn
7
Kumar, Vikas
7
Kunkel, Thilo
7
Nobre, Helena
7
Paul, Justin
7
Pauwels, Koen
7
Pitt, Leyland F.
7
Romaniuk, Jenni
7
Sattler, Henrik
7
Schivinski, Bruno
7
Sreejesh, S.
7
Yadav, Rajan
7
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The journal of brand management : an international journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
10
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1
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
2
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
3
The future of brands and branding : an essay on multiplicity, heterogeneity, and integration
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10012799008
Saved in:
4
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
Saved in:
5
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
6
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
7
A case for brands as assets : acquired and internally developed
Sinclair, Roger Neville
;
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10010362938
Saved in:
8
Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
9
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
10
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
Saved in:
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