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subject:"Brand"
~person:"Paul, Justin"
~subject:"Brand management"
~subject:"Social Web"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Brand management
Social Web
USA
Consumer behaviour
59
Konsumentenverhalten
59
Brand image
12
Markenführung
12
Markenimage
12
Beziehungsmarketing
8
Einzelhandel
8
Markenartikel
8
Online retailing
8
Online-Handel
8
Relationship marketing
8
Retail trade
8
Bibliometrics
7
Bibliometrie
7
Customer satisfaction
7
Kundenzufriedenheit
7
Dienstleistungsqualität
6
Environmental consciousness
6
Luxury goods
6
Luxusgüter
6
Service quality
6
Umweltbewusstsein
6
India
5
Indien
5
Motivation
5
Confidence
4
Consumer motivation
4
Emerging economies
4
Innovation adoption
4
Innovationsakzeptanz
4
Kaufmotiv
4
Purchase intention
4
Satisfaction
4
Schwellenländer
4
Vertrauen
4
Viral marketing
4
Virales Marketing
4
Bio-Lebensmittel
3
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16
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16
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English
18
Author
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Paul, Justin
Loureiro, Sandra Maria Correia
38
Phau, Ian
37
Han, Heesup
36
Ko, Eunju
29
Dawes, John
26
Hollebeek, Linda D.
25
Melewar, T. C.
25
Huber, Frank
24
Sarkar, Abhigyan
24
Keller, Kevin Lane
23
Wiedmann, Klaus-Peter
23
Bang, Nguyen
22
Filieri, Raffaele
22
Martínez-López, Francisco J.
22
Bagozzi, Richard P.
21
Lusk, Jayson L.
21
Seo, Yuri
21
Sung, Yongjun
21
Veloutsou, Cleopatra
21
Diamantopoulos, Adamantios
20
MacInnis, Deborah J.
20
Bauer, Hans H.
19
Dwivedi, Yogesh Kumar
19
Fournier, Susan
19
Guzman, Francisco
19
Jang, Soocheong
19
Park, Jungkun
19
Romaniuk, Jenni
19
Septianto, Felix
19
Bronnenberg, Bart J.
18
Dubé, Jean-Pierre
18
Goldsmith, Ronald E.
18
Gázquez-Abad, Juan Carlos
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Fetscherin, Marc
17
Pelsmacker, Patrick de
17
Vrontis, Demetris
17
Belk, Russell W.
16
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Published in...
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International journal of consumer studies
2
Journal of business research : JBR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Business strategy and the environment
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International marketing review
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
18
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1
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10
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18
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1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
5
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
6
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
7
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
8
Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz
;
Paul, Justin
- In:
Business strategy and the environment
31
(
2022
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
Saved in:
9
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
10
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
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