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subject:"Brand"
~person:"Valette-Florence, Pierre"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
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Brand
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
15
Markenführung
15
Luxury goods
14
Luxusgüter
14
Brand image
11
Markenimage
11
Markenartikel
8
Luxury
5
Rarity
4
Comparison
3
Vergleich
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Advertising effects
2
Brand heritage
2
Celebrity endorsement
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Celebrity-Werbung
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Conspicuous
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Luxury brand
2
Measurement
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Appropriation
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Aufsatz in Zeitschrift
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Valette-Florence, Pierre
Sarkar, Abhigyan
19
Phau, Ian
18
Dawes, John
15
Diamantopoulos, Adamantios
14
Fetscherin, Marc
14
Loureiro, Sandra Maria Correia
13
Sarkar, Juhi Gahlot
13
Bang, Nguyen
12
Japutra, Arnold
12
Ko, Eunju
12
Romaniuk, Jenni
12
Guzman, Francisco
11
Ekinci, Yuksel
10
Han, Heesup
9
Keller, Kevin Lane
9
Khan, Imran
9
Kumar, Vikas
9
Melewar, T. C.
9
Veloutsou, Cleopatra
9
Abratt, Russell
8
Augusto, Mário Gomes
8
Johnson, Lester W.
8
Paul, Justin
8
Shukla, Paurav
8
Sreejesh, S.
8
Borges, Ana Pinto
7
Brandão, Amélia Maria Pinto da Cunha
7
Gierl, Heribert
7
Herrmann, Andreas
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
King, Ceridwyn
7
Trinh, Giang
7
Zarantonello, Lia
7
Azar, Salim L.
6
Baumgartner, Bernhard
6
Casidy, Riza
6
Davvetas, Vasileios
6
Eisingerich, Andreas B
6
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Journal of business research : JBR
4
The journal of brand management : an international journal
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
8
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1
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
2
Brand heritage as a temporal perception : conceptualisation, measure and consequences
Pecot, Fabien
;
Valette-Florence, Pierre
;
Barnier, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1624-1643
Persistent link: https://www.econbiz.de/10012178654
Saved in:
3
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
4
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
5
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
6
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
7
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
8
Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
Mathews-Lefebvre, Mathews
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 236-253
Persistent link: https://www.econbiz.de/10010347456
Saved in:
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