//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~subject:"Advertising"
~subject:"Designation of origin"
~type_genre:"Conference paper"
~type_genre:"Interview"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Advertising
Designation of origin
Markenimage
82
Brand image
77
Brand management
62
Markenführung
62
Consumer behaviour
53
Konsumentenverhalten
53
Markenartikel
26
Beziehungsmarketing
14
Relationship marketing
14
Advertising effects
10
Werbewirkung
10
Herkunftsbezeichnung
7
Markenpolitik
7
Social Web
7
Social web
7
Brand equity
6
Einzelhandel
6
Handelsmarke
6
Retail trade
6
Store brand
6
Tourism
6
Tourism marketing
6
Tourismus
6
Tourismusmarketing
6
Brand attitude
5
Brand loyalty
5
Holiday behaviour
5
Marketing management
5
Marketingmanagement
5
Personality psychology
5
Persönlichkeitspsychologie
5
Urlaubsverhalten
5
Celebrity endorsement
4
Celebrity-Werbung
4
Cognition
4
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
more ...
less ...
Online availability
All
Undetermined
24
Type of publication
All
Article
30
Book / Working Paper
1
Type of publication (narrower categories)
All
Conference paper
Interview
Textbook
Article in journal
3,463
Aufsatz in Zeitschrift
3,463
Aufsatz im Buch
203
Book section
203
Graue Literatur
73
Non-commercial literature
73
Arbeitspapier
63
Working Paper
63
Hochschulschrift
61
Thesis
49
Konferenzbeitrag
29
Reprint
24
Collection of articles of several authors
18
Sammelwerk
18
Aufsatzsammlung
16
Case study
11
Fallstudie
11
Konferenzschrift
6
Bibliografie
3
Bibliografie enthalten
3
Bibliography included
3
Festschrift
3
Systematic review
3
Übersichtsarbeit
3
Fallstudiensammlung
2
Glossar enthalten
2
Glossary included
2
Lehrbuch
2
Accompanied by computer file
1
Beispielsammlung
1
Collection of articles written by one author
1
Company information
1
Conference proceedings
1
Elektronischer Datenträger als Beilage
1
Firmeninformation
1
Quelle
1
Sammlung
1
more ...
less ...
Language
All
English
29
German
2
Author
All
Abratt, Russell
1
Agbokanzo, Koffi Selom
1
Ahmad, Alaeddin Mohammad Khalaf
1
Arsena, Ashley
1
Avramova, Yana R.
1
Aydın, Hatice
1
Baumgarth, Carsten
1
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Bruhn, Manfred
1
Dash, Satya Bhushan
1
Dens, Nathalie
1
D’Arco, Mario
1
Fahlman, Scott E.
1
Fan, Jun
1
Fatima, Marsel
1
Fayol-Song, Lingfang
1
Forcheh, Ntonghanwah
1
Fudurić, Morana
1
Gómez-Suárez, Mónica
1
Hai Chung Pham
1
Hart, David
1
Horvat, Sandra
1
Ladhari, Riadh
1
Lajante, Mathieu
1
Loermans, Annemijn C.
1
Marino, Vittoria
1
Maswabi, Tshepo
1
Mazodier, Marc
1
McLeay, Fraser
1
Merunka, Dwight
1
Moisescu, Ovidiu Ioan
1
Mookerjee, Amit
1
Nadanyiova, Margareta
1
Nadjat, Hamdani
1
Naidoo, Claire
1
O'Sullivan, Stephen R.
1
Osburg, Victoria-Sophie
1
Pandelaere, Mario
1
Pelsmacker, Patrick de
1
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
International journal of advertising : the quarterly review of marketing communications
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Journal of business research : JBR
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Ethics, social responsibility and sustainability in marketing
1
Intelligent systems in accounting finance and management : international journal
1
Journal of marketing management : MM
1
Online Plus
1
Public personnel management
1
Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
1
Scientific Annals of Economics and Business
1
The globalisation of Chinese business : implications for multinational investors
1
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 951-962)
.
2024
Persistent link: https://www.econbiz.de/10014575122
Saved in:
2
The relationship between tourism destination image and loyalty : a multidimensional approach
Moisescu, Ovidiu Ioan
- In:
Remodelling Businesses for Sustainable Development : …
,
(pp. 189-201)
.
2023
Persistent link: https://www.econbiz.de/10013536313
Saved in:
3
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
Saved in:
4
Effects of country-of-assembly image on purchase intention : the case of Algerian Renault Symbol car
Fatima, Marsel
;
Nadjat, Hamdani
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 103-109)
.
2023
Persistent link: https://www.econbiz.de/10013541898
Saved in:
5
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
6
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
Saved in:
7
Introducing the concept of brand appropriation through optics wars
Lajante, Mathieu
;
Ladhari, Riadh
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-88)
.
2022
Persistent link: https://www.econbiz.de/10013281255
Saved in:
8
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
9
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
10
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->