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subject:"Brand"
~subject:"Beziehungsmarketing"
~type:"book"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
~type_genre:"Glossary included"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Markenimage
73
Brand image
68
Brand management
39
Markenführung
39
Markenpolitik
20
Consumer behaviour
19
Konsumentenverhalten
19
Deutschland
18
Germany
17
Markenartikel
16
Theorie
12
Theory
12
Relationship marketing
9
Marketing
8
Corporate reputation
7
Firmenimage
7
Marketing management
7
Marketingmanagement
7
Marke
6
Produktmanagement
6
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5
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5
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5
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5
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5
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5
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4
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3
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3
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1
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203
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Aufsatz im Buch
Collection of articles of several authors
Glossary included
Graue Literatur
80
Non-commercial literature
80
Hochschulschrift
74
Arbeitspapier
65
Working Paper
65
Thesis
54
Sammelwerk
22
Aufsatzsammlung
18
Case study
8
Fallstudie
8
Article in journal
6
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6
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6
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3
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1
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1
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1
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14
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Albers, Sönke
3
Baumgarth, Carsten
3
Schmidt, Holger J.
2
Ahlert, Dieter
1
Ahluwalia, Rohini
1
Bernitz, Ulf
1
Bihler, Jürgen
1
Brownlie, Douglas
1
Dahlgaard-Park, Su Mi
1
Ezrachi, Ariel
1
Florack, Arnd
1
Gutsatz, Michel
1
Harmeling, Colleen M.
1
Hauser, Ulrich
1
Heine, Klaus
1
Herbrand, Nicolai Oliver
1
Hewer, Paul
1
Houston, Michael J.
1
Höhne, Steffen
1
Kerrigan, Finola
1
Kumar, V.
1
Loken, Barbara
1
Melewar, T. C.
1
Mick, David Glen
1
Palmatier, Robert W.
1
Patrzałek, Wanda
1
Petrovic, Otto
1
Ratneshwar, S.
1
Ratneshwar, Srinivasan
1
Röhrig, Stefan
1
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1
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Springer Fachmedien Wiesbaden
2
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
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Research
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Bilanz / KMU
1
European journal of marketing : EJM
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Evolaris
1
International journal of retail & distribution management
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Key issues in marketing management
1
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1
Markenartikel / Sonderheft : das Magazin für Markenführung
1
Marketing and consumer psychology series
1
Online Plus
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
The journal of brand management : an international journal
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Weimarer Studien zu Kulturpolitik und Kulturökonomie
1
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ECONIS (ZBW)
23
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1
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
Saved in:
2
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
3
Customer engagement marketing
Palmatier, Robert W.
(
ed.
);
Kumar, V.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011671138
Saved in:
4
Special issue: luxury brand-building
Gutsatz, Michel
(
ed.
);
Heine, Klaus
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011919405
Saved in:
5
Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"
Baumgarth, Carsten
(
ed.
);
Schmidt, Holger J.
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
-
2018
Persistent link: https://www.econbiz.de/10011740033
Saved in:
6
Celebrity, convergence and transformation
Brownlie, Douglas
(
ed.
);
Hewer, Paul
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011708922
Saved in:
7
Special issue: From value creation to customer satisfaction loyalty and brand equity
Dahlgaard-Park, Su Mi
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009504085
Saved in:
8
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
Höhne, Steffen
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009409077
Saved in:
9
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
Saved in:
10
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
1
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