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subject:"Brand"
~subject:"Marktforschung"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Marktforschung
Consumer behaviour
44
Konsumentenverhalten
44
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17
Theorie
13
Theory
13
USA
11
United States
11
Marketing
9
Marketing management
8
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8
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7
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7
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5
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4
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4
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4
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3
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3
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3
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3
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3
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3
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2
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2
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3,948
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463
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266
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266
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254
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194
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176
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176
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102
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102
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55
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49
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46
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Ferrell, Odies C.
2
Pride, William M.
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Assael, Henry
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Baumgarth, Carsten
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Bihler, Jürgen
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Howard, John A.
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Markenartikel / Sonderheft : das Magazin für Markenführung
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ECONIS (ZBW)
7
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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3
Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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4
Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003624130
Saved in:
5
Consumer behavior : a strategic approach
Assael, Henry
-
2004
Persistent link: https://www.econbiz.de/10001848623
Saved in:
6
Consumer behavior
Mowen, John C.
-
1990
-
2nd ed.
Persistent link: https://www.econbiz.de/10013467334
Saved in:
7
Consumer behavior in marketing strategy
Howard, John A.
-
1989
Persistent link: https://www.econbiz.de/10000764093
Saved in:
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