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subject:"Brand image"
~accessRights:"restricted"
~subject:"Advertising effects"
~subject:"E-commerce"
~subject:"Markenführung"
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Brand image
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Web analytics
50
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50
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30
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30
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20
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20
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12
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10
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8
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Peukert, Christian
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Rossi, Claudio
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Sabri, Ouidade
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Santos, Manoel Vitor
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2
Technological forecasting & social change : an international journal
2
Building consumer-brand relationship in luxury brand management
1
Eurasian Business and Economics Perspectives : Proceedings of the 38th Eurasia Business and Economics Society Conference
1
International journal of services and operations management : IJSOM
1
International journal of sport management and marketing : IJSMM
1
Journal of fashion marketing and management
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1
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1
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1
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Lecture Notes in Business Information Processing
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ECONIS (ZBW)
20
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1
Returns to data : evidence from web tracking
Ullrich, Hannes
;
Hannane, Jonas
;
Peukert, Christian
; …
-
2024
Persistent link: https://www.econbiz.de/10014581720
Saved in:
2
Performing web analytics with Google Analytics 4 : a platform review
McGuirk, Mike
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 854-868
Persistent link: https://www.econbiz.de/10014537411
Saved in:
3
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
4
Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
Saved in:
5
Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display advertising?
El Hana, Nadr
;
Mercanti-Guérin, Maria
;
Sabri, Ouidade
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014266452
Saved in:
6
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
7
Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
Saved in:
8
Negative customer experience in lifestyle hotels : a netnography perspective
Santos, Manoel Vitor
;
Brandão, Amélia Maria Pinto da Cunha
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 126-157)
.
2021
Persistent link: https://www.econbiz.de/10012517946
Saved in:
9
An analytical model for comparing the profitability of competing online marketing channels : search engine marketing versus e-commerce marketplace
Angeloni, Silvia
;
Rossi, Claudio
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 534-549
Persistent link: https://www.econbiz.de/10012607677
Saved in:
10
On latency of e-commerce platforms
Basalla, Marcus
;
Schneider, Johannes
;
Lukšik, Martin
; …
- In:
Journal of organizational computing and electronic commerce
31
(
2021
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012500812
Saved in:
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