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subject:"Brand management"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The silver market phenomenon : marketing and innovation in the aging society"
~subject:"Target group"
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Brand management
Target group
Zielgruppe
34
Elderly people
18
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9
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Journal of travel and tourism marketing
The silver market phenomenon : marketing and innovation in the aging society
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
SpringerLink / Bücher
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
21
Journal of retailing and consumer services
17
Research
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Journal of business research : JBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
The long tail of tourism : holiday niches and their impact on mainstream tourism
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
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ECONIS (ZBW)
34
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1
Motivation for family vacations with young children : anecdotes from the Internet
Li, Mimi
;
Wang, Dan
;
Xu, Wenqing
;
Mao, Zhenxing
- In:
Journal of travel and tourism marketing
34
(
2017
)
8
,
pp. 1047-1057
Persistent link: https://www.econbiz.de/10011758787
Saved in:
2
Who visits the Kruger National Park, and why? : identifying target markets
Kruger, Martinette
;
Viljoen, Armand
;
Saayman, Melville
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 312-340
Persistent link: https://www.econbiz.de/10011670017
Saved in:
3
Targeting rural tourists in the internet : comparing travel motivation and activity-based segments
Pesonen, Juho
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 211-226
Persistent link: https://www.econbiz.de/10011312582
Saved in:
4
Propensity to shop : identifying who shops til they drop
Kattiyapornpong, Uraiporn
;
Miller, Kenneth E.
- In:
Journal of travel and tourism marketing
29
(
2012
)
5/6
,
pp. 552-565
Persistent link: https://www.econbiz.de/10009627537
Saved in:
5
SF-filmvillage as a movie tourism destination : a case study of movie tourist push motivations
Suni, Jarno
;
Komppula, Raija
- In:
Journal of travel and tourism marketing
29
(
2012
)
5/6
,
pp. 460-471
Persistent link: https://www.econbiz.de/10009627559
Saved in:
6
Bargain hunting belongers and positive pioneers : key silver market segments in the UK
Sudbury, Lynn
;
Simcock, Peter
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 195-201)
.
2011
Persistent link: https://www.econbiz.de/10008746029
Saved in:
7
Changing consumer values and behavior in Japan : adaptation of Keio Department Store, Shinjuku
Enomoto, Nozomi
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 175-193)
.
2011
Persistent link: https://www.econbiz.de/10008746030
Saved in:
8
Silver pricing : satisfying needs is not enough ; balancing value delivery and value extraction is key
Lippert, Stefan
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 161-173)
.
2011
Persistent link: https://www.econbiz.de/10008746031
Saved in:
9
Current strategies in the retail industry for best-agers
Arnold, Gunnar
;
Krancioch, Stephanie
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 149-159)
.
2011
Persistent link: https://www.econbiz.de/10008746032
Saved in:
10
Service innovation : towards designing new business models for aging societies
Reinmoeller, Patrick
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 133-146)
.
2011
Persistent link: https://www.econbiz.de/10008746033
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