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subject:"Brand management"
~language:"eng"
~subject:"Großbritannien"
~subject:"Handelsmarke"
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Search: subject_exact:"Retail marketing"
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Brand management
Großbritannien
Handelsmarke
Retail marketing
181
Handelsmarketing
167
Einzelhandel
103
Retail trade
101
Consumer behaviour
59
Konsumentenverhalten
58
Beziehungsmarketing
31
Relationship marketing
31
Deutschland
19
Germany
19
Distribution channel
18
Vertriebsweg
18
Marketingmanagement
17
Marketing management
16
Food retailing
13
Lebensmitteleinzelhandel
13
United Kingdom
12
Advertising effects
10
Handelsmanagement
10
Online-Marketing
10
Retail management
10
Sales promotion
10
Store brand
10
USA
10
United States
10
Verkaufsförderung
10
Werbewirkung
10
Markenführung
9
Market research
9
Marktforschung
9
Electronic Commerce
8
Internet marketing
8
Marketing
8
Online retailing
8
Online-Handel
8
Corporate reputation
7
Einzelhandelsstandort
7
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17
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5
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5
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2
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2
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Language
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English
German
45
Author
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Burt, Steven
2
Verhoef, Peter C.
2
Ahlert, Martin
1
Ahn, SooKyoung
1
Bang, Nguyen
1
Brock, Christian
1
Burke, Raymond R.
1
Chakraborty, Samrat
1
Comfort, Daphne
1
Crainer, Stuart
1
Cuthbertson, Richard
1
Dai, Xin
1
Diallo, Mbaye Fall
1
Edwards, Bronwen
1
Eng, Teck Yong
1
Everdingen, Yvonne Maria van
1
Faziharudean, Tengku M.
1
Fon Sim Ong
1
Forney, Judith A.
1
Grunwald, Guido
1
Grzeskowiak, Stephan
1
Herstein, Ram
1
Higgins, David M.
1
Hillier, David
1
Ho, Ching-Wei
1
Jaffe, Eugene D.
1
Johansson, Ulf
1
Jones, Peter
1
Kenning, Peter
1
Kim, HaeJung
1
Klaus, Philipp
1
Kok Wei Khong
1
Kremer, Florence
1
Kumar, Nirmalya
1
Liu, Gordon
1
McColl, Julie
1
McIntyre, Charles
1
Moore, Christopher M.
1
Sekhon, Yasmin Kaur
1
Sethuraman, Raj
1
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Journal of retailing and consumer services
5
Accounting, business & financial history
1
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
1
Business strategy review
1
ERIM report series research in management
1
Fashion marketing
1
Flagship marketing : concepts and places
1
Impulse für die Markenforschung und Markenführung
1
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business strategy
1
Journal of fashion marketing and management
1
Journal of food products marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Nonprofit and voluntary sector quarterly
1
The European retail digest : the authoritative guide to trends and developments in retailing across Europe
1
The IUP journal of marketing management : IJMM
1
The Routledge companion to contemporary brand management
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
25
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1
Retail branding
Burt, Steven
;
Sparks, Leigh
- In:
The Routledge companion to contemporary brand management
,
(pp. 492-508)
.
2016
Persistent link: https://www.econbiz.de/10011515467
Saved in:
2
The moderating roles of relationship quality and dependency in retailers’ new product adoption decisions
Everdingen, Yvonne Maria van
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10008662388
Saved in:
3
The Moderating Roles of Relationship Quality and Dependency in Retailers New Product Adoption Decisions
van Everdingen, Yvonne M.
-
2008
This study contributes to the retail adoption literature by explicitly focusing on the role of both profit-related and relationship variables in explaining new product adoption decisions by retailers, instead of considering either one of these groups of variables in isolation as has been done by...
Persistent link: https://www.econbiz.de/10012769338
Saved in:
4
Managing branding and legitimacy : a study of charity retail sector
Liu, Gordon
;
Eng, Teck Yong
;
Sekhon, Yasmin Kaur
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
4
,
pp. 629-651
Persistent link: https://www.econbiz.de/10010392594
Saved in:
5
Retail fairness : exploring consumer perceptions of fairness towards retailers' marketing tactics
Bang, Nguyen
;
Klaus, Philipp
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 311-324
Persistent link: https://www.econbiz.de/10009759787
Saved in:
6
Path analysis of atmospherics and convenience on flow : the mediation effects of brand affect and brand trust
Fon Sim Ong
;
Kok Wei Khong
;
Faziharudean, Tengku M.
; …
- In:
The international review of retail, distribution and …
22
(
2012
)
3
,
pp. 277-291
Persistent link: https://www.econbiz.de/10009571541
Saved in:
7
How store brands build retailer brand image
Kremer, Florence
;
Viot, Catherine
- In:
International journal of retail & distribution management
40
(
2012
)
7
,
pp. 528-543
Persistent link: https://www.econbiz.de/10009572893
Saved in:
8
Marketing sustainable consumption within stores : a case study of the UK's leading food retailers
Jones, Peter
;
Comfort, Daphne
;
Hillier, David
- In:
Journal of food products marketing
18
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009532563
Saved in:
9
Effects of store image and store brand price-image on store brand purchase intention : application to an emerging market
Diallo, Mbaye Fall
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 360-367
Persistent link: https://www.econbiz.de/10009541787
Saved in:
10
Standardized marketing strategies in retailing? : IKEA’s marketing strategies in Sweden, the UK and China
Burt, Steven
;
Johansson, Ulf
;
Thelander, Åsa
- In:
Journal of retailing and consumer services
18
(
2011
)
3
,
pp. 183-193
Persistent link: https://www.econbiz.de/10009158891
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