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subject:"Brand management"
~person:"Hussain, Khalid"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Beziehungsmarketing"
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Brand management
Beziehungsmarketing
Emotion
22
Consumer behaviour
18
Konsumentenverhalten
18
Markenführung
12
Brand image
8
Markenimage
8
Brand
7
Markenartikel
7
Relationship marketing
7
Social Web
5
Social web
5
Viral marketing
5
Virales Marketing
5
brand love
4
Brand love
3
Customer satisfaction
3
Einzelhandel
3
Kundenzufriedenheit
3
Personality psychology
3
Persönlichkeitspsychologie
3
Retail trade
3
emotions
3
involvement
3
Customer engagement
2
Customer integration
2
Experiment
2
Fashion
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Gender
2
Geschlecht
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Internet marketing
2
Kundenintegration
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Marketing management
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Marketingmanagement
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Online retailing
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12
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English
12
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Hussain, Khalid
Loureiro, Sandra Maria Correia
Sarkar, Abhigyan
9
Bagozzi, Richard P.
8
Han, Heesup
8
Junaid, Muhammad
6
Ahn, Jiseon
5
Babin, Barry J.
5
Barnes, Donald C.
5
Folse, Judith Anne Garretson
5
Hou, Fujun
5
Hur, Won-Moo
5
Häusel, Hans-Georg
5
Phau, Ian
5
Qu, Hailin
5
Sarkar, Juhi Gahlot
5
Ahuvia, Aaron
4
Alnawas, Ibrahim
4
Ashkanasy, Neal M.
4
Back, Ki-Joon
4
Bock, Dora E.
4
Cai, Ruiying
4
Fetscherin, Marc
4
Garg, Ruchi
4
Hyun, Sunghyup Sean
4
Iglesias, Oriol
4
Kemp, Elyria
4
Langner, Tobias
4
Moon, Tae Won
4
Moussa, Salim
4
Ribeiro, Manuel Alector
4
Septianto, Felix
4
Vlachos, Pavlos A.
4
Wang, Yao-Chin
4
Woosnam, Kyle Maurice
4
Bajpai, Naval
3
Batra, Rajeev
3
Bigné Alcañiz, J. Enrique
3
Biswas, Soumendu
3
Chebat, Jean-Charles
3
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International journal of market research
3
European journal of marketing
1
Journal of hospitality marketing & management
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Middle East journal of management : MEJM
1
The journal of asset management
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
12
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1
Virtual reality in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
Saved in:
2
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
3
Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
4
Nature of brand love : examining its variable effect on engagement and well-being
Junaid, Muhammad
;
Hussain, Khalid
;
Basit, Abdul
;
Hou, Fujun
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 284-299
Persistent link: https://www.econbiz.de/10012298791
Saved in:
5
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
6
Reviving consumer-alienation in the discourse of consumers' negativity
Junaid, Muhammad
;
Hou, Fujun
;
Hussain, Khalid
- In:
International journal of market research
61
(
2019
)
6
,
pp. 568-570
Persistent link: https://www.econbiz.de/10012172441
Saved in:
7
One last scuffle before we cherish brand love forever
Junaid, Muhammad
;
Hussain, Khalid
;
Hou, Fujun
- In:
International journal of market research
61
(
2019
)
6
,
pp. 571-573
Persistent link: https://www.econbiz.de/10012172452
Saved in:
8
Addressing the dichotomy of brand love
Junaid, Muhammad
;
Hussain, Khalid
;
Hou, Fujun
- In:
International journal of market research
61
(
2019
)
6
,
pp. 577-580
Persistent link: https://www.econbiz.de/10012172461
Saved in:
9
Impact of brand personality, perceived quality and perceived value on brand love : moderating role of emotional stability
Junaid, Muhammad
;
Hussain, Khalid
- In:
Middle East journal of management : MEJM
3
(
2016
)
4
,
pp. 278-293
Persistent link: https://www.econbiz.de/10011636927
Saved in:
10
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
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