//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand management"
~subject:"China"
~subject:"Theory"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand protection"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
China
Theory
Markenrecht
480
Trademark law
480
Immaterialgüterrechte
127
Intellectual property rights
127
Markenartikel
104
Brand
103
USA
77
United States
77
Markenführung
62
Patent law
55
Patentrecht
55
EU countries
54
EU-Staaten
54
Innovation
52
Patent
51
Deutschland
43
Germany
43
Copyright law
41
Urheberrecht
41
Welt
35
World
35
Trademarks
34
trademarks
33
Product counterfeiting
31
Produktpiraterie
31
Handelsmarke
30
Store brand
30
Theorie
29
Grauer Markt
28
Grey market
28
Designation of origin
23
Großbritannien
23
Herkunftsbezeichnung
23
United Kingdom
23
Competition law
20
Wettbewerbsrecht
20
Illegaler Handel
18
more ...
less ...
Online availability
All
Undetermined
38
Free
4
Type of publication
All
Article
Book / Working Paper
156
Type of publication (narrower categories)
All
Article in journal
87
Aufsatz in Zeitschrift
87
Aufsatz im Buch
21
Book section
21
Mehrbändiges Werk
3
Multi-volume publication
3
Book review
2
Rezension
2
more ...
less ...
Language
All
English
101
German
8
Spanish
1
Author
All
Petty, Ross D.
5
Wilson, Jeremy M.
4
Lopes, Teresa da Silva
3
Posner, Richard A.
3
Castaldi, Carolina
2
De Rassenfosse, Gaétan
2
Flikkema, Meindert
2
Krasnikov, Alexander
2
Landes, William M.
2
Liu, Xindan
2
Llerena, Patrick
2
Man, Ard-Pieter de
2
Millot, Valentine
2
Ramello, Giovanni B.
2
Sandner, Philipp
2
Seip, Marcel
2
Séguin, Benoit
2
Aggarwal, Rashmi
1
Agostini, Lara
1
Ahmadi, Reza H.
1
Allegrezza, Serge
1
Amaral, Nelson Borges
1
An, Zhe
1
Backhaus, Klaus
1
Baker, Thomas A., III.
1
Baker, Thomas Alexander
1
Bei, Xiaoshu
1
Belfanti, Carlo
1
Bellido, Jose
1
Benetatou, Kalliopi
1
Block, Jörn
1
Bowrey, Kathy
1
Braunstein, Yale M.
1
Brison, Natasha T.
1
Cai, Chuanzi
1
Cao, Yougen
1
Castro, Rafael
1
Cellini, Roberto
1
Cerviño, Julio
1
Chan, Fiona
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
11
Business history
6
Research policy : policy, management and economic studies of science, technology and innovation
4
Business horizons
3
Enterprise & society : the international journal of business history
2
Industry and innovation
2
International review of law and economics
2
Journal of economic literature
2
Journal of marketing
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Trademarks and their role in innovation, entrepreneurship and industrial organization
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of accounting & economics : APJAE
1
Asian business & management
1
Athens journal of business & economics : AJBE
1
Australian economic history review : a journal of economic, business & social history
1
Brands and branding
1
Business history review
1
Business insights: China : practical advice on operational strategy and risk management
1
China and the world trading system : entering the new millennium
1
Economic and legal issues in intellectual property
1
Economic law as an economic good : its rule function and its tool function in the competition of systems
1
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
European Sport management quarterly : ESMQ
1
Foreign trade, investment and the law in the People's Republic of China
1
Globalization and local adaptation in international trade law
1
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
1
Handbook of research on counterfeiting and illicit trade
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
IIC : international review of intellectual property and competition law
1
Información comercial española / Cuadernos económicos
1
International journal of applied business and economic research
1
International journal of law and management : IJLMA
1
International journal of management and marketing research : IJMMR
1
International journal of production research
1
International journal of sports marketing & sponsorship
1
International journal of the economics of business
1
Journal of Asia Pacific business
1
more ...
less ...
Source
All
ECONIS (ZBW)
110
Showing
1
-
10
of
110
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unbundling the brand : differentiation and the law in the Brazilian South American tea industry
Lopes, Teresa da Silva
;
Dourado, Bruna
;
Souza, …
- In:
Business history
66
(
2024
)
4
,
pp. 859-883
Persistent link: https://www.econbiz.de/10014580204
Saved in:
2
Trademarks and denomination of origin in Portuguese wine sector (1918-1924)
Sequeira, Carla
- In:
Athens journal of business & economics : AJBE
10
(
2024
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10014555716
Saved in:
3
Trademarks, own brand manufacturing, and firm growth at different stages of development in Korea
Kang, Raeyoon
;
Lee, Keun
- In:
Seoul journal of economics : SJE
36
(
2023
)
1
,
pp. 113-136
Persistent link: https://www.econbiz.de/10014279636
Saved in:
4
Trademarks and firm market value : evidence from new trademark-firm linked data in China
Xiao, Yangao
;
Han, Nianchen
;
Li, Rui
;
Ran, Huaqing
; …
- In:
Research policy : policy, management and economic …
53
(
2024
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014462749
Saved in:
5
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
6
Human capital and trademarks : evidence from higher education expansion in China
Shu, Li
;
Wang, Wei
- In:
Research policy : policy, management and economic …
52
(
2023
)
10
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014470846
Saved in:
7
Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
Saved in:
8
Trademarks and the cost of equity capital
Yang, Bin
;
An, Zhe
;
Gao, Xin
;
Li, Donghui
- In:
The journal of corporate finance : contracting, …
83
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014513171
Saved in:
9
Examining the extent of trademark squatting of NBA athlete names in China
Liu, Xindan
;
Baker, Thomas A., III.
;
Leopkey, Rebecca
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 622-638
Persistent link: https://www.econbiz.de/10014283253
Saved in:
10
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->