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subject:"Brand management"
~subject:"Creativity"
~type_genre:"Interview"
~type_genre:"Ratgeber"
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Branding your business
Hammond, James
-
2011
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Rev. ed.
Persistent link: https://www.econbiz.de/10008904300
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A leader with a passion for brands : an interview with Matthew M. Mannelly, CEO of Prestige Brands, Inc.
Mannelly, Matthew M.
- In:
Business horizons
54
(
2011
)
5
,
pp. 399-405
Persistent link: https://www.econbiz.de/10009297132
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Leading creative people : lessons from advertising guru Jaques Séguéla
Haag, Christopher
;
Coget, Jean-François
- In:
European management journal
28
(
2010
)
4
,
pp. 278-284
Persistent link: https://www.econbiz.de/10008656857
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