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subject:"Comparison"
~language:"eng"
~person:"Bartikowski, Boris"
~subject:"USA"
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Comparison
USA
Print advertising
2
Printwerbung
2
Advertising
1
Advertising effects
1
Angst
1
Anxiety
1
Bibliometrics
1
Bibliometrie
1
Canada
1
China
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Consumer behaviour
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Cross-cultural comparison
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Fear advertising
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Hispano-Amerikaner
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Interkulturelles Management
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Kanada
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Print magazines
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Types of fear appeal
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United States
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Bartikowski, Boris
Angelucci, Charles
3
Depken, Craig A.
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Kalliny, Morris
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Laroche, Michel
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Phillips, Barbara J.
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Richard, Marie-Odile
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Journal of business research : JBR
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Thunderbird international business review
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ECONIS (ZBW)
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A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
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2
A cross-cultural analysis of print advertising targeted to Hispanic and Non-Hispanic American consumers
Singh, Nitish
;
Bartikowski, Boris
- In:
Thunderbird international business review
51
(
2009
)
2
,
pp. 151-164
Persistent link: https://www.econbiz.de/10003824272
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