//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"The journal of services marketing"
~person:"Guzman, Francisco"
~person:"Laroche, Michel"
~person:"Phau, Ian"
~person:"Wong, IpKin Anthony"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Social web
Konsumentenverhalten
28
Brand management
12
Markenführung
12
Brand image
9
Markenimage
9
Brand
7
Markenartikel
7
Beziehungsmarketing
5
Cultural identity
5
Kulturelle Identität
5
Personality psychology
5
Persönlichkeitspsychologie
5
Relationship marketing
5
Brand equity
4
Globalisierung
4
Globalization
4
Culture
3
Designation of origin
3
Emotion
3
Ethnic group
3
Ethnische Gruppe
3
Herkunftsbezeichnung
3
International marketing
3
Internationales Marketing
3
Luxury goods
3
Luxusgüter
3
Welt
3
World
3
Acculturation
2
Advertising
2
Advertising effects
2
Brand love
2
Brand personality
2
China
2
Einzelhandel
2
Global consumer culture
2
Ingredient branding
2
Internet marketing
2
National culture
2
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
28
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
28
Language
All
English
28
Author
All
Guzman, Francisco
Laroche, Michel
Phau, Ian
Wong, IpKin Anthony
Dwivedi, Yogesh Kumar
15
Ko, Eunju
13
Valette-Florence, Pierre
13
Balaji, M. S.
11
Diamantopoulos, Adamantios
11
Bartikowski, Boris
10
Mattila, Anna S.
10
Rana, Nripendra P.
10
Seo, Yuri
10
Septianto, Felix
10
Cleveland, Mark
9
Filieri, Raffaele
9
Roy, Rajat
9
Choi, Jeonghye
8
Das, Gopal
8
Richard, Marie-Odile
8
Roy, Sanjit
8
Sharma, Piyush
8
Shukla, Paurav
8
Teng, Lefa
8
Veloutsou, Cleopatra
8
Arslanagic-Kalajdzic, Maja
7
Hollebeek, Linda D.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Paul, Justin
7
Behl, Abhishek
6
Foroudi, Pantea
6
Kim, Kyung Hoon
6
Kukar-Kinney, Monika
6
Liu, Martin J.
6
Lunardo, Renaud
6
Merchant, Altaf
6
Minton, Elizabeth A.
6
Oghazi, Pejvak
6
Spielmann, Nathalie
6
Wang, Cheng Lu
6
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of business research : JBR
Journal of economic psychology : research in economic psychology and behavioral economics
The journal of consumer marketing
The journal of services marketing
Journal of retailing and consumer services
8
The journal of product & brand management
8
International journal of hospitality management
6
Journal of travel and tourism marketing
6
Journal of promotion management : JPM
5
Marketing intelligence & planning
4
Australasian marketing journal
3
International marketing review
3
Journal of fashion marketing and management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
The journal of brand management : an international journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Tourism management : research, policies, practice
2
Tourism management perspectives : TMP
2
International journal of contemporary hospitality management
1
International journal of wine business research : IJWBR
1
Journal of consumer behaviour
1
Journal of hospitality and tourism insights
1
Journal of international consumer marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
2
The aftermath of Covid-19 : the rise of pandemic animosity among consumers and its scale development
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229115
Saved in:
3
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
4
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
5
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
6
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
7
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
Saved in:
8
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
9
Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction
Margulis, Anna
;
Boeck, Harold
;
Laroche, Michel
- In:
Journal of business research : JBR
121
(
2020
),
pp. 448-460
Persistent link: https://www.econbiz.de/10012417367
Saved in:
10
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->