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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Children"
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Consumer behaviour
Children
Advertising effects
7
Cognition
7
Kognition
7
Werbewirkung
7
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6
Advertising
4
Werbung
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Product Placement
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brand attitude
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children
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Analphabetismus
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Avramova, Yana R.
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Dens, Nathalie
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Pelsmacker, Patrick de
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Cauberghe, Veroline
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Chang, Chun-Tuan
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Chu, Kyounghee
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Chu, Xing-Yu
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Kim, Ji Yoon
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Lee, Yu-Kang
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1
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
43
Journal of retailing and consumer services
30
Working paper / National Bureau of Economic Research, Inc.
18
Economics of education review
14
Journal of economic behavior & organization : JEBO
14
Labour economics : official journal of the European Association of Labour Economists
14
International journal of advertising : the review of marketing communications
11
Journal of behavioral decision making
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
11
Tourism management : research, policies, practice
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China economic review : an international journal
9
Discussion paper / Centre for Economic Policy Research
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary journal
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Marketing letters : a journal of research in marketing
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Review of Economics of the Household
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World Bank E-Library Archive
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Applied economics
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Discussion papers / CEPR
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Journal of economic psychology : research in economic psychology and behavioral economics
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Policy research working paper : WPS
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
7
European journal of marketing
7
Journal of consumer marketing
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing communications
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of product & brand management
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International journal of consumer studies
6
SpringerLink / Bücher
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The B.E. journal of economic analysis & policy
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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Young consumers : insight and ideas for responsible marketers
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Journal of health economics
5
Journal of human resources : JHR
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Journal of international consumer marketing
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Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan
;
Wu, Yuan-Ciao
;
Lee, Yu-Kang
;
Chu, Xing-Yu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
Saved in:
2
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
3
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
5
The effect of non-stereotypical gender role advertising on consumer evaluation
Chu, Kyounghee
;
Lee, Doo-Hee
;
Kim, Ji Yoon
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 106-134
Persistent link: https://www.econbiz.de/10011547965
Saved in:
6
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
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