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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"International journal of market research"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Werbewirkung"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Werbewirkung
Brand management
59
Markenführung
59
Konsumentenverhalten
49
Brand image
41
Markenimage
41
Brand
32
Markenartikel
32
Beziehungsmarketing
14
Relationship marketing
14
Advertising effects
13
Internet marketing
13
Online-Marketing
13
Social Web
8
Social web
8
Emotion
7
Advertising
6
Werbung
6
Marketing management
5
Marketingmanagement
5
brand
5
brand equity
5
brand love
5
social media
5
Designation of origin
4
Herkunftsbezeichnung
4
Online retailing
4
Online-Handel
4
Product Placement
4
Product placement
4
emotion
4
Brand loyalty
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer satisfaction
3
Facebook
3
Kundenzufriedenheit
3
Luxury goods
3
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Hou, Fujun
3
Hussain, Khalid
3
Junaid, Muhammad
3
Arli, Denni
2
Moussa, Salim
2
Akturan, Ulun
1
Anderson, Ronald
1
Arning, Chris
1
Arora, Amit
1
Arora, Anshu
1
Attaran, Sharmin
1
Barnes, Liz
1
Beal, Virginia
1
Bhat, Savita
1
Bock, Tim
1
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1
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1
Bruno, Pascal
1
Ceylan, Melis
1
Chakraborty, Uttam
1
Cheah, Isaac
1
Chen, Huan
1
Chen, Song
1
Cho, Jihoon
1
Corsi, Armando Maria
1
Craig, Clay
1
Cui, Ying
1
Dawes, John
1
Dewi Retno Rosari, Theresia Sri
1
Dodoo, Naa Amponsah
1
Ekinci, Yuksel
1
Erfgen, Carsten
1
Fedorikhin, Alexander
1
Flynn, Mark A.
1
Formisano, Marcello
1
Fuller, Rachel
1
Gautam, Vikas
1
Haikel-Elsabeh, Marie
1
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1
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International journal of market research
Journal of promotion management : JPM
Journal of business research : JBR
360
Journal of retailing and consumer services
221
The journal of product & brand management
186
The journal of brand management : an international journal
178
Asia Pacific journal of marketing and logistics
64
SpringerLink / Bücher
62
International journal of hospitality management
61
Journal of marketing communications
61
Journal of promotion management : innovations in planning and applied research
59
International journal of advertising : the review of marketing communications
56
Journal of strategic marketing
55
Psychology & marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of international consumer marketing
44
Marketing intelligence & planning
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
International journal of internet marketing and advertising : IJIMA
40
International marketing review
38
European journal of marketing : EJM
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Marketing letters : a journal of research in marketing
35
International journal of consumer studies
33
Journal of Islamic marketing
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of the Academy of Marketing Science
32
European journal of marketing
31
International journal of advertising : the quarterly review of marketing communications
30
Journal of fashion marketing and management
29
Journal of global marketing
29
Journal of marketing
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of travel and tourism marketing
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
International journal of contemporary hospitality management
25
Journal of global fashion marketing : JGfM
25
Global business review
24
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
24
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
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1
How important is the in-store environment for new brands?
Fuller, Rachel
;
Hogan, Samantha
;
Pervan, Simon
- In:
International journal of market research
66
(
2024
)
1
,
pp. 91-114
Persistent link: https://www.econbiz.de/10014584445
Saved in:
2
NPS spillover in brand extensions : an empirical study
Cho, Jihoon
;
Walker, Doug
;
Nowlin, Edward L.
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 359-371
Persistent link: https://www.econbiz.de/10014584493
Saved in:
3
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
4
Impact of social media brand blunders on brand trust and brand liking
Hayran, Ceren
;
Ceylan, Melis
- In:
International journal of market research
65
(
2023
)
4
,
pp. 466-483
Persistent link: https://www.econbiz.de/10014322092
Saved in:
5
A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin
;
Bruno, Pascal
- In:
International journal of market research
64
(
2022
)
3
,
pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
Saved in:
6
How can each brand's buyer base buy the category at above the average rate?
Dawes, John
- In:
International journal of market research
64
(
2022
)
6
,
pp. 703-709
Persistent link: https://www.econbiz.de/10013438757
Saved in:
7
Multidimensional green brand equity : a cross-cultural scale development and validation study
Ishaq, Muhammad Ishtiaq
- In:
International journal of market research
63
(
2021
)
5
,
pp. 560-575
Persistent link: https://www.econbiz.de/10012625167
Saved in:
8
Measuring advertising's effect on mental availability
Vaughan, Kelly
;
Corsi, Armando Maria
;
Beal, Virginia
; …
- In:
International journal of market research
63
(
2021
)
5
,
pp. 665-681
Persistent link: https://www.econbiz.de/10012625184
Saved in:
9
What makes modern Britain laugh? : how semiotics helped the BBC bridge the Humor Gap
Arning, Chris
- In:
International journal of market research
63
(
2021
)
3
,
pp. 275-299
Persistent link: https://www.econbiz.de/10012521382
Saved in:
10
Proposal of a method to identify recall ability and brand associations
Ueda, Masao
- In:
International journal of market research
63
(
2021
)
3
,
pp. 386-400
Persistent link: https://www.econbiz.de/10012521396
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