How important is the in-store environment for new brands?
Rachel Fuller, Samantha Hogan, Simon Pervan
| Year of publication: |
2024
|
|---|---|
| Authors: | Fuller, Rachel ; Hogan, Samantha ; Pervan, Simon |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 66.2024, 1, p. 91-114
|
| Subject: | eye-tracking | new brands | retail | visual attention | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Einzelhandel | Retail trade | Ladengestaltung | Store design |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853231219419 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584445