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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of brand management : an international journal"
~person:"Hur, Songyee"
~person:"Krishna, Aradhna"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
5
Brand management
2
Food
2
Lebensmittel
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Brand
1
Brand image
1
Cognition
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Crowdsourcing
1
Eating habit
1
Empowerment strategy
1
Environmental consciousness
1
Environmental management
1
Ernährungsverhalten
1
Fashion
1
Food consumption
1
Green marketing
1
Internet marketing
1
Kognition
1
Lebensmittelkonsum
1
Luxury brand marketing
1
Luxury fashion
1
Markenartikel
1
Markenimage
1
Mode
1
Nachhaltige Entwicklung
1
New product development
1
Online-Marketing
1
Produktentwicklung
1
Psychological ownership theory
1
Simulation
1
Social Web
1
Social media
1
Social web
1
Sustainable development
1
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Article
5
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5
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5
Language
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English
5
Author
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Hur, Songyee
Krishna, Aradhna
Kulczynski, Alicia
4
Abratt, Russell
3
Baxter, Stacey M.
3
Gil Saura, Irene
3
Jassawalla, Avan R.
3
Johnson, Lester W.
3
Kumar, V.
3
McFerran, Brent
3
Sashittal, Hemant Chaitanya
3
Šerić, Maja
3
Berenguer Contrí, Gloria
2
Bijmolt, Tammo H. A.
2
Confente, Ilenia
2
Dens, Nathalie
2
Donthu, Naveen
2
Etkin, Jordan
2
Gunasti, Kunter
2
Hamilton, Rebecca W.
2
Haws, Kelly L.
2
Heine, Klaus
2
Ilicic, Jasmina
2
Jin, Byoungho
2
Johnson, Zachary S.
2
Jung, Sojin
2
Kahn, Barbara E.
2
LeBoeuf, Robyn A.
2
Machado, Joana César
2
Mirzaei, Abas
2
Moharana, Tapas Ranjan
2
Packard, Grant
2
Phau, Ian
2
Puntoni, Stefano
2
Redden, Joseph P.
2
Sela, Aner
2
Sevilla, Julio
2
Shimul, Anwar Sadat
2
Sotgiu, Francesca
2
Vohs, Kathleen D.
2
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Published in...
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Journal of marketing research : JMR
The journal of brand management : an international journal
Journal of retailing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing communications
1
Journal of marketing research
1
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ECONIS (ZBW)
5
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1
Would luxury brands benefit from empowering consumers in product decision-making?
Hur, Songyee
;
Ha, Sejin
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 516-534
Persistent link: https://www.econbiz.de/10014447378
Saved in:
2
Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Saved in:
3
Rejecting responsibility : low physical involvement in obtaining food promotes unhealthy eating
Hagen, Linda
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 589-604
Persistent link: https://www.econbiz.de/10011743698
Saved in:
4
Turning off the lights : consumers' environmental efforts depend on visible efforts of firms
Wang, Wenbo
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 478-494
Persistent link: https://www.econbiz.de/10011697473
Saved in:
5
Computer interfaces and the "direct-touch" effect : can iPads increase the choice of hedonic food?
Shen, Hao
;
Zhang, Meng
;
Krishna, Aradhna
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 745-758
Persistent link: https://www.econbiz.de/10011650387
Saved in:
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