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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"The journal of product & brand management"
~person:"Jevons, Colin"
~person:"Veloutsou, Cleopatra"
~subject:"Consumer behavior"
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Consumer behaviour
Consumer behavior
Konsumentenverhalten
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Brand communities
2
Social Web
2
Social media
2
Social web
2
Viral marketing
2
Virales Marketing
2
Beziehungsmarketing
1
Brand
1
Brand as a person
1
Brand engagement
1
Brand experience
1
Brand hate
1
Brand love
1
Brand relationships
1
Brand trust
1
Confidence
1
Consumer brand equity
1
Cross-national
1
Customer integration
1
Data protection
1
Datenschutz
1
Deutschland
1
EWOM
1
Financial brand equity
1
Germany
1
India
1
Indien
1
Internet marketing
1
Kundenintegration
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Markenartikel
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Online-Marketing
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Jevons, Colin
Veloutsou, Cleopatra
Guzman, Francisco
8
Hegner, Sabrina
3
Kang, Jiyun
3
Al-Kwifi, Sam O.
2
Bashir, Irfan
2
Bhaduri, Gargi
2
Davari, Arezoo
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Grappi, Silvia
2
Kapferer, Jean-Noël
2
Khan, Sameeullah
2
Kowalczyk, Christine M.
2
Kwon, Wi-suk
2
Li, Yuan
2
Loureiro, Sandra Maria Correia
2
Paswan, Audhesh K.
2
Pinto, Diego Costa
2
Shobeiri, Saeed
2
Stoel, Leslie
2
Trudeau H., Sabrina
2
Tseng, Timmy H.
2
Valette-Florence, Pierre
2
Watchravesringkan, Kittichai
2
Xia, Lan
2
Aagerup, Ulf
1
Abratt, Russell
1
Adams, Frank G.
1
Addicott, Branden J.
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Al Shebil, Saleh
1
Alvarado-Karste, Diego
1
Alves, Alessandro Martins
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
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The journal of product & brand management
Journal of business research : JBR
7
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
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1
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
2
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
3
Self-presentation, privacy and electronic word-of-mouth in social media
Pasternak, Oleksandra
;
Veloutsou, Cleopatra
; …
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011777390
Saved in:
4
Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina
;
Jevons, Colin
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
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