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subject:"Consumer behaviour"
~institution:"AMA Winter Academic Conference <2020, San Diego, Calif.>"
~institution:"Gesellschaft zur Erforschung des Markenwesens"
~subject:"Internet marketing"
~subject:"Werbewirkung"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Internet marketing
Werbewirkung
Brand management
22
Markenführung
22
Markenpolitik
21
Deutschland
17
Germany
15
Markenartikel
8
Brand
7
Marke
5
Marketing management
4
Marketingmanagement
4
Beziehungsmarketing
3
Erfolgsfaktor
3
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3
Relationship marketing
3
Success factor
3
Berlin <2008>
2
Business association
2
Electronic Commerce
2
International marketing
2
Internationales Marketing
2
Internet
2
Konsumentenverhalten
2
Lebensalter
2
Online-Marketing
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Sozialer Wandel
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2
Wirtschaftsverband
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2011-2018
1
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1
B-to-B-Marketing
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Bevölkerungsentwicklung
1
Business-to-business marketing
1
Corporate culture
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Digital media
1
Digitale Medien
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Digitale Revolution
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German
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Disch, Wolfgang K. A.
1
Ferrell, Odies C.
1
Lips, Peter
1
Lukas, Bryan A.
1
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AMA Winter Academic Conference <2020, San Diego, Calif.>
Gesellschaft zur Erforschung des Markenwesens
Springer Fachmedien Wiesbaden
22
Information Resources Management Association
8
Deutsche Werbewissenschaftliche Gesellschaft
4
Verlag Dr. Kovač
4
American Marketing Association
3
Helmut-Schmidt-Universität
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Haufe-Lexware GmbH & Co. KG
2
IGI Global
2
National Bureau of Economic Research
2
Österreichische Werbewissenschaftliche Gesellschaft
2
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
EBS Business School
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Markendialog <18, 2014, Berlin>
1
NetLibrary, Inc
1
Projekt Verlag
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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
2
Das digitale Zeitalter fo(ö)rdert Markenführung über alle Sinne : [18. GEM Markendialog am 20. Februar 2014 in Berlin]
Disch, Wolfgang K. A.
(
revision
)
-
2014
Persistent link: https://www.econbiz.de/10014464604
Saved in:
3
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
Lips, Peter
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003738747
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