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subject:"Consumer behaviour"
~institution:"American Marketing Association"
~institution:"RWTH Aachen"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Subject
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Consumer behaviour
Markenimage
Relationship marketing
Konsumentenverhalten
44
Marketing management
25
Marketingmanagement
25
Marketing
22
Marketing theory
11
Marketingtheorie
11
Marktforschung
11
Internet marketing
10
Market research
10
Online-Marketing
10
Corporate Social Responsibility
9
Verbraucherverhalten
9
Corporate social responsibility
8
USA
8
United States
8
Beziehungsmarketing
7
Online retailing
7
Online-Handel
7
Welt
7
World
7
Advertising
5
Theorie
5
Theory
5
Werbung
5
Electronic Commerce
4
Electronic Shopping
4
Social Web
4
Social web
4
Sustainable product
4
Öko-Produkt
4
Brand management
3
Green marketing
3
Markenführung
3
Nachhaltigkeit
3
Selling
3
Social change
3
Sozialer Wandel
3
Sustainability
3
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Type of publication
All
Book / Working Paper
44
Type of publication (narrower categories)
All
Konferenzschrift
28
Hochschulschrift
11
Collection of articles of several authors
10
Sammelwerk
10
Conference proceedings
6
Aufsatzsammlung
5
Thesis
4
Graue Literatur
3
Non-commercial literature
3
Collection of articles written by one author
2
Sammlung
2
Case study
1
Fallstudie
1
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Language
All
English
43
German
1
Author
All
Flynn, Andrea Godfrey
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Shimp, Terence A.
2
Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Belk, Russell W.
1
Blair, Edward
1
Blanchard, Simon
1
Bohl, Don Lee
1
Brettel, Malte
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cutright, Keisha
1
Deufel, Patrick
1
Douglas, Susan P.
1
Epp, Amber M.
1
Ferrell, Odies C.
1
Feuß, Sebastian Dominik
1
Flatten, Tessa
1
Gavilanes Rivadeneira, José Manuel
1
Goldenberg, Jacob
1
Grage, Katrin
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hellemann, Niklas Jan
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Im, Subin
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Laran, Juliano
1
Lichtenthal, David
1
Lichtenthal, J. David
1
Lukas, Bryan A.
1
Lukner, Stefanie
1
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Institution
All
American Marketing Association
RWTH Aachen
National Bureau of Economic Research
504
Springer Fachmedien Wiesbaden
86
OECD
43
International Energy Agency
30
IGI Global
28
Information Resources Management Association
23
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Institut für Demoskopie Allensbach
18
Friedrich-Schiller-Universität Jena
16
Nordic Council of Ministers
16
Edward Elgar Publishing
15
INSEAD
14
Universität Mannheim
12
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Nomos Verlagsgesellschaft
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Europäische Kommission / Gemeinsame Forschungsstelle
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
European Association of Agricultural Economists - EAAE
7
Institut for Marketing og Organisation, Aarhus Universitet
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
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Published in...
All
Edition Wissenschaft Apprimus
9
Marketing theory and applications
7
AMA educators' proceedings
5
Series / American Marketing Association
5
AMA briefings & surveys
1
AMA educators proceedings
1
Edition Wissenschaft - Apprimus
1
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Source
All
ECONIS (ZBW)
44
Showing
31
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44
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31
1995 AMA Winter Educators' Conference
Stewart, David W.
(
ed.
);
Vilcassim, Naufel
(
contributor
)
-
Winter Educators' Conference <1995, La Jolla, Calif.>
-
1995
Persistent link: https://www.econbiz.de/10013274830
Saved in:
32
1994 AMA Winter Educators' Conference
Park, C. Whan
(
ed.
);
Smith, Daniel C.
(
contributor
)
-
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
-
1994
Persistent link: https://www.econbiz.de/10013274808
Saved in:
33
1993 AMA Winter Educators' Conference
Varadarajan, Rajan
(
ed.
);
Jaworski, Bernard J.
(
contributor
)
-
Winter Educators' Conference <1993, Newport Beach, Calif.>
-
1993
Persistent link: https://www.econbiz.de/10013274791
Saved in:
34
1992 AMA Winter Educators' Conference
Allen, Chris T.
(
ed.
);
Madden, Thomas Justin
(
contributor
); …
-
Winter Educators' Conference <1992, San Antonio, Tex.>
-
1992
Persistent link: https://www.econbiz.de/10013274785
Saved in:
35
"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; customer satisfaction and quality management ; joint session ; ESOMAR, AMA - American Management Assoc...
1991
Persistent link: https://www.econbiz.de/10000828594
Saved in:
36
1991 AMA Winter Educators' Conference
Childers, Terry L.
(
ed.
)
-
Winter Educators' Conference <1991, Orlando, Fla.>
-
1991
Persistent link: https://www.econbiz.de/10013274778
Saved in:
37
1990 AMA Winter Educators' Conference
Lichtenthal, David
(
ed.
);
Lichtenthal, J. David
(
contributor
)
-
Winter Educators' Conference <1990, Scottsdale, Ariz.>
-
1990
Persistent link: https://www.econbiz.de/10013274779
Saved in:
38
1987 AMA educators' proceedings
Douglas, Susan P.
(
contributor
)
-
American Marketing Association
-
1987
Persistent link: https://www.econbiz.de/10001548914
Saved in:
39
Close to the customer : an American Management Association research report on consumer affairs
Bohl, Don Lee
(
ed.
)
-
1987
Persistent link: https://www.econbiz.de/10013535455
Saved in:
40
1986 AMA educators' proceedings
Shimp, Terence A.
(
contributor
)
-
American Marketing Association
-
1986
Persistent link: https://www.econbiz.de/10001548937
Saved in:
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